In June Facebook introduced the use of hashtags. Everyone expected it to be the next big thing and take off the way it did for Twitter. By using hashtags, Facebook hoped individuals could follow topics throughout the network. Everyone was wondering if it would catch on, so now here we are several months later and we want to know-are using the #hashtag on Facebook?
The hashtag started on Twitter in 2009. When you use the # before a word it will take you to the feed of that particular hashtag. They are a way to network and bring people together over a common theme or interest. On Twitter, hashtags are 55% more likely to be retweeted. With Twitter’s limited character count a hashtag adding metadata is very useful. It’s all about making a connection and unfortunately the connection is not happening on for facebook the way it does on twitter.
Users wanted integrate the hashtag feature on Facebook, to the point they even started hashtaging before it was linkable. Turns out, hashtags might not translate so well on Facebook. Edgerank Checker recently did an analysis on posts with vs. posts without hashtags, and posts without hashtags went viral more than posts with the hashtags. We still think in some cases a hashtag on Facebook can work, (ie: a product release, a major event) and they do seem to do well with photos now that Instagram is incorporated. But for the everyday post, unless it catches on and there are legitimate, trackable benefits, we do not recommend it.
Basic Hashtaging Tips:
- Capitalize the #FirstLetterInEachWord of your hashtag to make it more readable
- Don´t overdo it! 1 – 2 hashtags per post is ideal
- Be strategic and specific… use them wisely
- Promote your hashtag – If you are using a specific hashtag for an event or product let people know across your social media channels
- Across Twitter, Facebook, Instagram, Vine, etc… Use consistent hashtags
If you need help with your companies Social Media contact us at: http://www.bevelwise.com/contact.