Finally, Google launched their much requested AdWords Quality Score Index Tool. Now both agencies and clients can see their First Page Bid Estimates and Inactive Ad reasons. This is a big time saver.

Google says, “….that for queries without many advertisers competing for placement, the first page bid estimate should be relatively close to your existing minimum bid. However, queries with a high level of advertiser competition may have significantly higher first page bid estimates, because you’ll likely need to bid above the old minimum bid to rank higher than your competition and show on the first page. Remember that you can bid less than your first page bid estimate and still show on subsequent pages — as long as your keyword is relevant to our users.”

Advertisers familiar with the competitive landscape for their keywords will notice that the first page bid estimates provided are in line with the CPCs that they had been bidding to appear on the first page prior to the release of the new tool.