A couple of us Internet Marketers here at Bevelwise were just talking about this a few weeks ago. I had even provided this as feedback to a Google survey a few months ago that I would like to see, specifically goal tracking day parting on campaigns. I feel like those Windows 7 ads – “I’m an Adwords Certified Professional and day parting of conversions was my idea”. Google has beta released the new stat tool for AdWords data in their Analytics package. This adds a ton of features and ways that we can look at Pay-Per-Click traffic and how it is interacting with websites. If you’ve never checked this section of Google Analytics out before then go under “Traffic Sources -> Adwords” you will see a wide range of new options under that.
I thought I would give a little more insight about about some of the new features I’ve enjoyed checking out this morning and point out my top 5
- The new Adwords Overview looks at your CTR and Bounce Rate metric side by side and line graphs it for you very nicely by default.
- You can now see your goals/conversions broken down by day-parting. This is something we’ve not been able to see until now, and lets you see exactly what time of the day is bringing you the best conversion rates.
- The layout of your Destination URL’s are easier to get to now, and you can see the statistics breakdown for how each destination url on your website is performing. This helps even further when we are looking at conversion rate optimization
- You can see your “Keyword Positions” performance, which lets you pick a keyword anywhere in your account and see how many times it is clicked when it is served in the first position, second, third, etc.
- You can see statistics breakdown for each match type you use. This means that you can see the bounce rate if you want for all your broad match types, and compare that to your phrase and exact types to see what is bringing in the most qualified traffic.
If you don’t already have a company that helps you manage your search engine marketing or website analytics Bevelwise is a SEM firm that is utilizing these strategies and all of the most current techniques to drive our client’s business and have successful web strategy. Staying up to date with these great additions and changes is more than a full time job for us, it’s our passion – which makes us good and what we do.
