Making Social Media More Valuable for Your Business

So you have dabbled in this. You get some people to follow you. How do you know if it is worth your time and really, what can you do to maximize what kind of web traffic you get from these mediums?

What if you changed your website experience based on how the visitor found you? The data is there to do this, you just need to interpret it and adjust accordingly. Set up correctly, you would be able to profile how your Facebook, Twitter, Linked-In, YouTube/Vimeo, Google+, Pinterest, and Blog readers all use your site and based on looking at your traffic’s referring source. You can then change the experience, path, content, etc that they have to maximize your conversions and exposure by utilizing what that data tells you.

Social Media 2.0 & Web 3.0

This is Social Media 2.0. This is web 3.0. Create a unique experience for every web visitor based on how they got to your site. Combine the social media elements listed above with Search Engine and Content related marketing – you have groups of keywords within a segment to promote something – based on keyword you could adjust what they see and the content they would get – changing their “path”. If they were from Organic search results – same thing – we all know that paid traffic typically differs 25-35% in what they do versus unpaid traffic – create specific content based on those patterns.

Every person, every way, every avenue and it allows them to use the web the way they want while still allowing you to reach them. Will every person do the exact same thing that visits from Facebook – no, but if you study the analytics, traffic patterns , implement goals, and adjust based on history – over time you will be able to predict relatively accurately what 70% of them do and improve their experience with your Brand and site.

5 Things About Using Social

You also need to realize the following things about social media:Social Networking by Device statistics

1. It might not work for you - not everyone gets the value they need out of it for the investment they make. Just make sure you give it a good try and analyze before making any decisions.

2. People access from Mobile devices most often - so everything should be mobile optimized and easy to consume – especially if you have a global reach.

3. The bulk of social media time is spent on Facebook, - with newcomer Pinterest climbing rapidly. It should be treated as the dominate force it is for any consumer related marketing efforts. B2B marketing should have more of a mix – but the referring traffic reports and analysis will tell you what you need to know and where to best spend your time.

4. Social is used while we are doing something else - especially watching TV. Active Internet users spend around 20% on average of their time on social networking sites. With an average time of 33 or so hours per month online, that translates into almost 7 hours dedicated to social network activities.

Facebook is used while watchign TV

5. People love video. They will watch before they read anything. You need to capitialize on that. The graphic shows they will even watch YouTube while watching TV. Video is here to stay and needed. It gets clicked on more than anything else in search engine results pages and on websites. This should be a consideration for anyone serious about social media and online presence.

We hope this will help guide you in your efforts to start or improve your use of social media.  Please tell us if you found this helpful and if it helped shape your strategy for social media.

Tagged with: , , , , , ,
Posted in Internet Marketing, Social Media Marketing, Web Analytics
2 comments on “Making Social Media More Valuable for Your Business
  1. Facebook may be the biggest social network, but that also means that it’s a difficult place to get noticed. Spend some time researching to find niche or industry related social networks. For B2B, LinkedIn is a great place to be.

  2. After lots of searching, I found
    you and I’m glad my hard wok did not waste. Happy stay on this blog…

1 Pings/Trackbacks for "Making Social Media More Valuable for Your Business"
  1. [...] Making Social Media More Valuable for Your Business | Bevelwise … Go to this article [...]

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

Get In Touch


Please leave this field empty.