Pinterest announced a big ecommerce-friendly update to their site this week with the introduction of official business pages.

Companies now have the ability to create a verifiable business account with their type of business, (brand, media, local business, etc.) and name of business, rather than the individual-based accounts that require a first and last name. Pinterest has also provided existing accounts with the ability to easily convert to being a business profile.

The process of converting pages and verifying your business and site is nearly painless. Visit business.pinterest.com to convert your existing profile into a business account or start a new profile. It’s also a great resource with examples of established companies using Pinterest, as well as general tips and guidelines.

Now that Pinterest has developed specialized business-specific profiles, will your business be joining the site?