Extra or redirect domains that redirect to a different “primary” domain do not help you by showing up in search engine results. For example, if Bevelwise were to own the domain websitemarketinggrandrapids.com which is full of keywords and redirect that domain’s traffic to bevelwise.com it would not help us in search engine rankings at all. If someone were to look for the domain websitemarketinggrandrapids.com in Google, it wouldn’t be found.
If search engines were to see this extra domain and try to index it, they would see that there is not any content on this domain, it just redirects to a different website. Therefore, it has no search engine value and the search engines will completely ignore it.
Back in the earlier days of the internet, people used to type in the address bar a keyword and add “.com” to try to find something. For example, someone who wanted to buy office furniture might type in “officefurniture.com” and hope they are taken to a legitimate website. People who wanted to capture this traffic would purchase these domain names and put up websites or redirect this traffic to a different site. This is sometimes called “blind” searching and it is very rare to find people doing this today. Search engines have removed the need to do blind searching.
There are a few reasons to have and keep these extra domains. The primary reason is to ensure that no one else (like your competitor) buys the domain. That is a very good reason why you would want to buy the “.net” and “.org” version of your primary domain, you wouldn’t want your competitors to have those domains.
The other reason to have extra redirect domains is to capture the traffic of common misspellings of your primary domain name. For example, Google owns the domain gogle.com and if you go to that address it redirects people to the primary domain of google.com.
Outside of the two above reasons, we do not recommend to purchase additional or extra domain names unless you intend to create unique websites for those domains.
Google’s take over of your internet connected devices is now becoming more clear. The are taking a multi-pronged approach targeting mobile, netbooks, tablets, laptops and PC’s.
Android 2.0 is now released on the largest cellular carrier (Verizon) in the US and I fully expect Android to take over the iPhone in just a few years. Why am I so confident that the number of Android supported cell phones will out number iPhones in a short period of time considering the current iPhone lead? The answer is openness and applications.
Google is making a smart move by making Android hardware agnostic and not limiting what devices may run the OS. Just like Windows, Android may run on a whole slew of devices produced by numerous manufacturers. Whereas Apple’s mobile OS only runs on a few selected devices (iPhone and iPod Touch). It was recently announced that several new devices will be running Google’s Android OS, including a tablet PC from Vega, a e-book readers to compete with Amazon’s Kindle and a netbook from Acer. Expect more and new types of devices to come in the future. I can imagine Android to show up in your TV, in your GPS, and in your car soon.
The slew of new Android devices will demand the attention of developers. Developers and creators of applications will gravitate towards the platform where their applications will be sold and used the most. Also, with Apple’s big brother attitude over applications, why would a developer risk their application being rejected? There is less risk writing applications for an open platform like Android. Just like the gaming console wars and the OS wars, the winner of a platform is the one that has the most popular applications.
Also, it is now unofficially released that the Google Chrome OS will be launching within a week. Google’s Chrome OS is initially intended for less powerful netbooks and laptops (in fact it may even compete with Android) and will be competing head-to-head with Microsoft. Of course netbooks and small laptops is currently the fast growing segment in the PC market.
I’m not convinced that the Chrome OS will have as big of an impact in the PC market as Android has in the mobile market. Microsoft will not let go of its grasp of PC’s very easily. However of all the options available to the netbooks, Google has the best shot of nudging Microsoft from its podium a little bit.
I believe that when people look back to find when the time was that Google started jump out of the internet into hardware, the answer will be in late 2009 into early 2010.
Several popular websites such as YouTube and Digg will soon drop support for Internet Explorer 6. The is a strong move to prompt more people to upgrade to a modern standards-compliant browser.
Hopefully, more sites will join YouTube (third most popular website on the internet) and Digg (48th most popular in the US) to reduce the overall market share at a faster rate of the decrepit browser. Currently IE6 is still being used by 12% of people in the US.
Why are we (and many other developers) concerned with how many people use IE6? It is totally aggravating to have to write all kinds of extra code to ensure that websites that we build will work well in IE6. It is similar to having your keyboard broken on your computer. When you press the “a” button on your keyboard you would expect an “a” to show up on your screen. But if a “q” showed up it would be very frustrating.
As I mentioned in a previous post, it is our company policy that new sites we build will be supported on the current and the previous version of all of the major browsers (IE, FireFox, Opera, Safari and Chrome) which covers over 99% of all internet users. Some of you may ask “Why are you still supporting IE6 since it is 2 versions old?” The answer is we will still support it for now because IE6 still has quite a bit of market share, but it’s days are numbered. We’ll be sure to let you know when we stop writing extra code to ensure that new sites we build will work with IE6.
A few months ago, I wrote a post listing a few free image editorsthat you could install on your computer. However, if you are not using your computer or you don’t have time to install some software to make a change to an image while your boss is breathing down your neck, there are some online image editors that work very well.
These are just a few them, there are many more currently available and more being developed right now.
You might ask “which one is the best?”. Well, they all have strengths in different areas. Pixelmator supports over 100 file formats and can save in .psd, .tiff, .pdf, .eps and many more formats. Aviary allows you to edit more than just photos, but also music and video. Picnikhas tons of special effects from artsy to fun. The best way to determine which is the best for you is to try them out and see which one(s) you like the best.
Dockers has an interactive ad which displays while an iPhone game (or possibly other apps) is loading. The ad, called “Shake down to Get Down”, asks the person to shake the phone in order to make the person on the screen dance. The screen focuses on the dancers shoes which of course are Dockers.
This serves as an increasing trend for organizations wanting people to interact with and be entertained by their brand. One of the first examples I can think of this new type of advertising is Burger King’s subservient chicken which launched in 2004. What makes the Dockers ad unique is how it is embedded as a part of another application and it is mobile.
The ad was built specifically for the iPhone which offer much more functionality than TV, paper, radio or websites. One of the more exciting features of using a mobile platform is location based ads.
Imagine this scenario: you are shopping in a store and you scan/take a picture of a bar code to lookup the price of the item on amazon.com to see if the price you are looking at in the store really is a good deal (available now with the iPhone and Google’s Adroid phones). Soon there after, you might receive a text message informing you that the store down the road has the same item for 10% less then prompts you for turn-by-turn directions on how to get to that store. I would expect to see this scenario take place very soon.
Other new opportunities are available with location and motion based ads such as…
A electronics company could display a new rebate enticing users to scan a barcode at a nearby store, then give you directions to that store.
A cruise line could offer deals for users in Miami and New Orleans due to proximity to their ships.
A soda company may create an interactive bottle of pop that is motion sensitive. The user can shake up the bottle and it splashes all over the screen.
A car rental company can determine that a user is outside their typical geography and serve an ad for extra insurance or a CPA ad for a discounted rate.
This is just the beginning as newer technologies become available that we carry around in our pockets. I can think of the new summer baseball movie may offer discounted ticket if you can swing your phone faster than 45 MPH (measured by an accelerometer like what is currently in the iPhone). Then after you try, show the next available show times of the movie for the 5 closest theaters near you.
Mobile is the advertising platform of the future as the viewers are more engaged. It is easy to walk out of a room or skip over a TV commercial with a DVR. Most people skip the first 15 pages of a magazine. Mobile offers tracking for easy ROI measurements, unlike print. And most importantly mobile users are not usually doing any thing else – their attention is focused solely on the device. It is coming soon and it will come fast.
For people who are in the business of promoting themselves such as authors, musicians or freelancers now have a new tool to use called Google Me. It allows you to modify what Google has to say about you when someone searches your name.
All that you need to do is create a profile on Google defining how much and what to say about you. Once complete and someone searches for you name your profile page may appear in the search results. See this profile for Jon Wiley as an example.
Check out the following links for more informaiton:
One of the most innovative new feature of IE8 is called Accelerators, which is an add-on that make things like mapping an address or emailing the page much faster. For example, if you come across an address on a web page simply highlight the text and click on the button that appears to get driving directions. There are many other Accelerators which people are building which will add many time saving shortcuts.
Another new feature in IE8 is called Web Slices which makes some of your commonly used information on the web available as soon as you get on the web. Examples include keeping track of your eBay purchases, staying up to day with the latest sports scores or the weather in your area. It is similar to a favorite (or bookmark) but it displays the page in a small drop-down window.
Overall it is a decent browser. If you are currently using IE7 you should feel comfortable upgrading. If you are an IE6 user, what are you waiting for? In my opinion, FireFox, Opera and Chrome are better browsers, but if you your used to using IE, then upgrading would be suggested.
Some of you may or may not know, it is our company policy that new sites we build will be supported on the current and previous version of all of the major browsers (IE, FireFox, Opera, Safari and Chrome) which covers over 99% of all internet users. Some of you may ask “Are you still going to support IE6 now that IE8 is out?” which is a good question because IE6 is now two versions old and falls out of our policy. The answer is we will for now because IE6 still has quite a bit of market share (it’s currently at 17% and falling), but it’s days are numbered. We’ll be sure to let you know when we stop writing extra code to ensure that new sites we build will work with IE6.
You don’t need to fork over tons of cash to have a powerful image editing program. There are many programs that you can download for free that have similar (or the most popular) features as Photoshop. Here is a list of free image/photo editors that you can install on your computer and use to your hearts content.