Sam Mauzy is a blogger who also works hand-in-hand with a conversion optimization company that helps clients improve their landing page design in order to convert more browsers into customers.
Most companies have a website these days, or in the very least know the importance of having one. The purpose of having a website is to make people aware and interested in what you have to sell. Odds are that you’ve heard the term “conversion rate” before, even if you’re not really sure what it means or how to get it. When building a website, it’s important to understand conversion rate if you want to make your website work for you, rather than having it simply be a digital brochure.
Conversion rate works hand-in-hand with search engine optimization (SEO). By using well-targeted keywords, you can amp up how often your website appears in search engine results. The more your website comes up in results, the more likely people are to visit your website. A high amount of people who convert from visitors to customers starts with getting people to your page. If you’re unsure of how to write SEO content yourself, hire a content writer who’s familiar with search engine optimization.
Once people land on your website, you have the chance to boost your conversion rate. The home page is where you should concentrate most of your efforts to improve your conversion rate. If you don’t grab visitors’ attention on your homepage, you may never have another opportunity to turn them into customers again. You want to prevent visitors from closing your site before becoming a customer.
You want visitors to be able to make sense of your website, and quickly. Don’t make your visitors work to find out what products you sell or services you offer. There are plenty of competitors out there no matter what business you’re in, and visitors will quickly find a site that’s easier to navigate if yours is too confusing.
Guest author Sammie Mauz is a blogger who enjoys writing about digital marketing, search, and everything in between. He thinks the merger of tech and marketing is a beautiful thing and enjoys learning, reading and hypothesizing about its future. In…