Blog Archives

Google Analytics – Pigeon update – Local SEO implications

How do you make sure you come up for local customers or people who want to find the closest place to buy your products/services or contact you or one of your locations? One of the major pieces of the Google

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

Social Media now helps with your SEO?

By now, we are all aware of the Google Pigeon update from the end of July of this year. What is still unclear, however, is “what all did that affect?” Though there are several things to be aware of, we

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Posted in Internet Marketing, Search Engine Optimization (SEO), Social Media Marketing

Adwords Express Is a Cookie Cutter That Doesn’t Cut It

As a platform based on the idea of not having to manage it, Adwords Express sounds like a great idea until you get undesirable results. As with so many recent automated systems for online media (social media automation being one

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

Google Algorithm Update for Local – named “Pigeon”

Just a few days ago Google announced their latest algorithm update which has been named “Pigeon” by Search Engine Land.  It purpose was to help provide better local search results.  Some others have started to call this the Yelp update

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

How Much Should I Invest in my Website?

Pricing out the cost of building a website is a very subjective question because of the multitude of the internal and external moving parts. The agency you choose for your project also makes a difference. Here at Bevelwise, we have

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Posted in Internet Marketing, Web Development, Website Design

How Much Value Does Social Media Really Have?

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Making Social Media More Valuable for Your Business

So you have dabbled in this. You get some people to follow you. How do you know if it is worth your time and really, what can you do to maximize what kind of web traffic you get from these

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Posted in Internet Marketing, Social Media Marketing, Web Analytics

Website Landing Page Optimization Based on Traffic Source

Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce, Incentivized Leads, and Direct Lead Generation. These are,

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing, Web Analytics

What exactly is a bad website & how do you fix it?

On my way into work this morning, I passed a local computer repair shop and they have one of those messaging signs. This one said “we fix bad websites”.  Obviously that got my attention, but I am always on the

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Posted in Marketing Strategy, Web Analytics, Web Development

Should your business try Groupon, Living Social, & Google Offers?

[youtube]7_Uby-fpbMg[/youtube] Looks like the online promotions space is thriving. More and more special offers sites are being created. Google even went and developed their Google Offers product after they failed to buy Groupon for $6 Billion – that’s right $6

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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