Blog Archives

Super Bowl 50 Ads: Best & Worst Tries at Integrated Marketing

The best and the worst at integrated marketing in Super Bowl 50

Super Bowl commercials don’t happen in a vacuum. They aren’t just on TV and then forgotten any more, especially when you have contests based on the culmination of commercials, encouraging participation in narrowing down an all-time best list. These commercials

Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Creative Advertising Done Right: Ranking the Best Super Bowl Commercials

When it comes to creative advertising and the Superbowl, what are your favorite commercials?

What emotions are evoked by your favorite Super Bowl commercials? Do your favorites “hit you right in the feelz?” Do they instill a strong sense of imagination or wonder? Or are they just straight-up funny, and maybe a bit ridiculous?

Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Social Media Marketing

4 First Steps to Begin Instagram Advertising

With our help, you can easily get into Instagram advertising through Facebook

Putting your business on Instagram can bring some real challenges and potential pitfalls, but advertising your business on Instagram may provide some excellent return on investment. With a connected company Facebook Page and Facebook Ad Manager now helping you create Instagram

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing

Shake Your Customer’s Hand With a Landing Page

Shake hands with a landing page

In an age where the internet is relentlessly competing for a consumer’s attention, a clear call-to-action and strategic measurement of how users are responding to those calls is critical. Landing Page 101 First, let’s clarify what a landing pages is. Marketers use PPC ads,

Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing

How to Hire A Good Marketing Manager

Good Marketing Manager

How do I hire a good marketing manager?  This is someone who can have serious impact to your bottom line if they know what they are doing. Whether your company has a dedicated Marketing Manager, or you outsource marketing efforts

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Posted in Internet Marketing, Marketing Strategy

eCommerce Best Practices – Series Part 1

B2b Ecommerce predictions

Every  developer it seems has an opinion on what platform to use for eCommerce.  We are going to spend a few of these posts on what should happen for eCommerce best practices, regardless of platform. If you have built your

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Posted in Internet Marketing, Web Development, Website Design

5 Ways Animated GIFs Could Help Your Advertising

Bevelwise GIF

5 Ways Banner Animation and Marketing with Animated GIFs Could Help Your Advertising By now, I’m sure you’ve noticed the vast amount of animated images on the internet called GIFS. While once heavily used in the early days of Web

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Posted in Internet Marketing, Social Media Marketing, Website Design

Twitter Moments – The Best of Twitter in an Instant

twitter-moments-image

Since Twitter launched in 2006, the changes have remained minimal – until Twitter Moments came along. As times change, social media networks have to keep up, and Twitter is doing just that. In 2015, people want their news and information

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Posted in Internet Marketing, Social Media Marketing

Do I Need Digital Marketing Help?

digital marketing help signs

Dear Potential Digital Marketing Partner, We most likely haven’t met, but it is possible that you may have already overlooked or bypassed me in your inbox and/or voice mail where my past messages, as well as, those of my competitors.

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Posted in Internet Marketing, Marketing Strategy

5 Signs your SEO is Under-Performing

five signs your seo underperforms

It may the biggest rip-off in the digital marketing industry — the promise of good search engine optimization (SEO) practices by an SEO resource or agency that either doesn’t know what they are doing with SEO or cuts corners when implementing

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO), Social Media Marketing

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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