Blog Archives

Google Algorithm Update for Local – named “Pigeon”

Just a few days ago Google announced their latest algorithm update which has been named “Pigeon” by Search Engine Land.  It purpose was to help provide better local search results.  Some others have started to call this the Yelp update

Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

The Power of Technical Illustration

montage technical illustration

During the recent gift-giving season, many of us observed the age-old tradition of “assembling the gifts.” After the unwrapping, you opened the box, gnawed through the packaging, and pulled out the pieces, then searched through the rubble for the instructions.

Posted in Internet Marketing, Marketing Strategy, Website Design

Digital Marketing Trends for 2014

In digital marketing terms, the year 2013 will go down as the year that transformed…digital marketing. With the emergence of new technologies, the steady surge of social media platforms and heightened customer savvy, marketers and businesses are now looking toward

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Posted in Internet Marketing

How Much Should I Invest in my Website?

Pricing out the cost of building a website is a very subjective question because of the multitude of the internal and external moving parts. The agency you choose for your project also makes a difference. Here at Bevelwise, we have

Posted in Internet Marketing, Web Development, Website Design

Why You Should Care about Hummingbird

We’re not talking about the actual bird, although they are rather pretty things…. Google has announced a new algorithm has been/is being rolled out across the interwebs. This is the first major change for the search engine behemoth in an

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Posted in Internet Marketing, Search Engine Optimization (SEO)

Google’s New Keyword Planner…Does New = Better?

keyword-research2

  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO)

Tweet Smarter: Twitter Tips for Businesses

Used properly, Twitter can be a great tool for businesses. Whether it’s utilized for promoting products and specials, extending social presence and building brand awareness, as a customer service outlet or some combination of all of these, Twitter is a

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Posted in Internet Marketing, Social Media Marketing

Top 3 Most Overlooked Google Analytics Reports

People like to hate on Google. Whether it is because of privacy concerns, shady practices or the power they yield in their massive checkbooks it’s just…easy. While I certainly don’t agree with everything the “Don’t be evil” company, I have

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Posted in Internet Marketing, Marketing Strategy, Web Analytics

Is Linkedin Right for Your Business?

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Mobile Search Is Here – Are You Ready?

A couple years ago, agencies, consultants and analysts everywhere were prepping clients for the upcoming day when mobile usage became a significant element in web usability and search. Not only is that day here, but for some websites it arrived

Posted in Internet Marketing, Search Engine Optimization (SEO)

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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