Category Archives: Internet Marketing

Onset PPC Questions

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So, you have decided that it’s time to try your hand at PPC advertising to help you meet your business goals. ppc management strategies | BevelwiseBut, you’re having a difficult time deciding whether to hire a PPC agency, or keep your PPC efforts in-house by hiring someone full time to manage your program. Either way, you want someone working on your account that is diverse in best practices for PPC.

Yes, there is no doubt that this new addition or extension of your marketing team will do keyword research, set up your account structure, build out ad copy, adjust bids, test landing pages, and track conversion/goals with an ROI or CPA. But, even novice PPC managers know that PPC management goes deeper than adjusting bids or split testing ad copy.

Here are a few questions your PPC manager should be asking you.

What are your current business objectives?

I typically like to start with this question because it helps me get a sense of what their current business goals are, and where they want to take their organization over the next 12 months. If you can get your client to share their business objectives for the year, it can help you to develop their PPC strategy.

In addition to helping you craft your PPC strategy, this question also gives you a chance to ask how they measure goals internally. What cost per conversion targets do they have? What is their target return on investments?

Expect some push back from the client when asking these questions. If you experience some push back, explain to the client why it’s important to know what their business goals are and how it’s going to help you develop your strategy.

What are you looking to get from PPC advertising?

The second question I like to ask is, what are you looking to gain from PPC advertising? Are you looking to drive more sales? Leads? White paper downloads? By asking this question, you will find out whether or not your client has any predetermined goals set already.

This question will also give you the opportunity to uncover any unrealistic ideas your client may have. Sometimes clients get excited about their potential results that they come out of the gate with unrealistic goals. Don’t be afraid to “pop” that balloon.

What are your PPC goals?

Once the client has shared their business goals and what they are expecting to see from PPC with me, I asked them what their specific PPC goals are. A PPC campaign without goals is like traveling to a new city without a map. How can you expect to build a successful PPC campaign without identifying goals?

If your client sells products online, your goal(s) should be to drive more sales at a lower CPA and a higher ROI. If your client is lead gen, your goal should be to drive more leads to your client’s website. Either way, you should set PPC goals to help you gauge the success of your PPC initiatives.

What is your desired ROI or CPA?

After the PPC goals have been established, I typically like to ask the client if they have a target ROI or CPA in mind. Establishing a target ROI and CPA will help you gauge the success of your campaigns on metrics other than CPC or average position. Don’t get me wrong, CPC and average position metrics are important, but you cannot solely manage a PPC campaigns on those metrics alone. The additional metrics will help you determine in which ad position your keywords convert best.

Is there any Geo-Targeting?

The next question I like to ask is whether or not there is any geo-targeting that needs to be implemented. I like to ask this question because when you work with mid-size business, a few of them like to advertise locally or regionally. So, it’s important to figure out your geo-targeting to ensure you are driving relevant and qualified clicks and not unqualified clicks.

Top 3 Most Overlooked Google Analytics Reports

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People like to hate on Google. Whether it is because of privacy concerns, shady practices or the power they yield in their massive checkbooks it’s just…easy. While I certainly don’t agree with everything the “Don’t be evil” company, I have to say I’ll always be a big fan as long as they give me piles upon piles of data for free.

Google Analytics is an incredibly powerful and versatile tool that works just as well on a small mom and pop site as it does on a massive ecommerce site. It is often disregarded because of the assumption that free = junk, which is a massive mistake.

Those who do utilize this incredible resource, however, oftentimes only make use of 5-10% of its capabilities (Source: My head). A lot of top-level users simply look at total traffic, maybe some traffic sources and if they even have it configured, Goal reports.

While there are countless ways you can segment, filter and customize your reports, there are three main areas where all-too-many users glaze over. 

Top Conversion Paths

Find It: Conversions > Multi-Channel Funnels > Top Conversion Paths

Google Analytics Top Conversion Paths

A common mistake is simply looking at Goal reports, then only looking at the sources to see where these converting users are coming from.

One thing you need to keep in mind is that a single user doesn’t always visit your site through a single source. Sometimes, a user might first be exposed to your site after clicking on a PPC ad, then searching you in Google, then a 3rd direct visit now that they know your URL by heart. If they convert, which source gets the credit? Paid Search? Organic search? Direct traffic?

Google Analytics uses what is called a last click attribution model, which means that they give credit to whichever source was the last to bring the user to the site before they converted. By viewing your Top Conversion Paths, you can see how all of your traffic sources work together to drive a conversion, because like any sales cycle, it often takes more than one impression with a customer to “convert” them.

Social Reports

Find It: Traffic Sources > Social

Google Analytics Social Reports

A common complaint among social media pessimists is that you can’t track the value of your social media efforts and you’re essentially “flying blind.” That is an outdated and unfortunate point of view because Google Analytics has come a long way in reporting the value of social media.

Your Social reporting includes an Overview and reports for Network Referrals, Data Hub Activity, Landing Pages, Trackbacks, Conversions, Plugins and a Visitors Flow.

With these wide-ranging reports, you can can an excellent view of which social media outlets are sending traffic, which ones send qualified traffic and where they convert.

Real-Time

The Real-Time reporting is the first item beneath your Standard Reports. Until recently, Real-Time was in beta and includes a couple reports that are in beta still. At first glance, it looks like nothing more than an area you can oversee your users as they traverse your site, however this section can be incredibly valuable for content marketing.

When you have a piece of high quality content you’re about to release—if all goes according to plan—you’ll be getting traffic from all sorts of referring sites and social media outlets. With Real-Time analytics pulled up as your command center, you can monitor in real-time where significant traffic is coming from and where conversations about your content could be popping up where you can go and respond and contribute. By doing so, you can get more conversations going and build more buzz around your content.

If you haven’t taken the time to fully explore Google Analytics, you’re missing out (there is no “could be” about it). There is valuable data at your fingertips which will help you refine strategies and increase traffic, conversions and impressions.

So what are you waiting for? Go dig in!

Is Linkedin Right for Your Business?

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A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web.

Don’t get me wrong, I’m definitely an advocate for a big social presence, but there are limitations. Many businesses don’t need to be on Linkedin. There, I said it. Now, gather around and I’ll tell you why.

With most social media, the effort and time you put into it is indicative of the results you will inevitably see from it. However, with Linkedin, the effort and level of results does not stop with the person posting on the company profile, it’s the whole team effort of the employees that make your presence there a valid tool or a complete waste of resources. That’s what sets it apart.

If you want your company to be involved on Linkedin, not merely as a passive content distributor, your employees need to be engaged on the site. This is especially crucial if your company is B2B, but salespeople and most employees of any company on the site should be versed in Linkedin and be using it on a daily basis, acting as advocates for their company by sharing company updates, engaging in group discussions, etc.

Not only is it a fantastic networking resource, but Linkedin can also be a place to share newsworthy company updates. I think of it an extension of your company’s ‘newsroom’ where you can funnel PR updates, product launches, management transitions, employment opportunities, etc, giving them a wider audience than their usual static reach of the News section of your site and press releases most people will never read.

However, it should by no means be seen as a content dumping ground from the posts you are broadcasting on other social networks. That post you just made about spring cleaning tips is perfectly fine for Facebook, Google+ and Twitter, but is most likely not appropriate for Linkedin. This can go both ways, as the industry jargon-filled report you just posted to start a discussion on Linkedin may fall flat with your Facebook fans as the audience may be completely different: employees and industry peers vs. consumers.

Oftentimes, people who are encapsulated on a daily basis with their industry and company have a distorted view of what is important and interesting to them and what is actually interesting or social-friendly and appropriate for social media. Not every move your company makes should be broadcasted on social media, but Linkedin is a more appropriate arena than most for company updates.

To reiterate my main point from earlier, Linkedin success goes beyond company profile updates sharing your latest blog post. To truly benefit from this unique site, your employees need to be active on it, sharing and conversing: building relationships.

To benefit from Linkedin, your company needs to do the following:

- Post regularly about company updates, industry news, etc.

- Completely fill out and optimize your company’s profile with products/services, design elements and more.

- Employees connect with your company profile and utilize the site to network, recruit, engage in industry discussions, etc.

Social Media Marketing

Remember, don’t feel like your company has to spread itself too thin throughout all the different social media sites. Excel at a few, and forget the rest, rather than weigh yourself down in mediocrity with a pervasive and overwhelming, but ultimately milquetoast presence.

How are people in your industry using this powerful networking tool? Tell us in the comments below.

Why you need Content Marketing.

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In the year ahead, content marketing, in all its shapes and forms, is going to become a more integral component of ones digital marketing strategy – if it already has not been. The value of including content marketing in your strategy and optimizing it for all channels, is crucial to the success of your content, as well as growing your online footprint.

But before we go any further, you’re probably wondering what exactly content marketing is! That is a great question. *By definition, content marketing is a marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content marketing’s basic premise is to “provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence customers in some way. In layman’s terms, content marketing is the form of communicating with your target audience in a way where you deliver information that is educational in nature and helps them to make a more informed decision. Instead of selling, you’re helping your target audience become more intelligent.

Now that we have established the definition of content marketing, what exactly are forms of content marketing? Another great question! Some forms of content marketing include but are not limited to social media (Facebook, Linkedin, Google Plus), eNewsletters, articles, blogs, press releases, content marketing strategies
and more. All of these mediums can be used to reach out to target audiences and be used to build trust, educate, interact with customers, or drive conversions. As I mentioned above, content marketing is not about pitching your products, but more so about educating your target audience in effort to help them make a more informed buying decision.

Content marketing is an effective way to get your message in front of your target audience while persuading them to take action. And, I firmly believe that as more households continue to become multi-screen households (televisions, computers, tablets/smartphones), traditional advertisement will become less and less effective. I say this because consumers have become so immune to traditional advertisements that they do not even notice them or they scan right over them. For example, Internet users typically look right past Internet banner ads while “surfing,” television viewers can fast forward past commercials with DVR, making each of these advertising vehicles less effective as time goes on. You’re probably wondering how I know this. Well, a few years ago, I decided to take a sabbatical from internet marketing and try my hand at selling broadcast television advertising. It was there that I learned how television viewers watch television and what objections advertisers had about television advertising. And it was a very hard gig.

I am also a firm believer that if businesses utilize content marketing and marry it with other digital marketing efforts, they would see outstanding results (again, personal view). Why? Because content marketing is a vehicle where you can offer value to customers and clients with a consistent message of education and persuasion, which in return would ultimately reward your content marketing efforts by them becoming loyal patrons of your business or establishment.

You’re probably wondering by now if I am going to offer any tips that can help you develop a content marketing strategy. Well, below are some tips to help you develop a successful content marketing strategy.

  • Relevant, Ability to Share & Reusable: Develop content so it can be re-purposed down the road. The “blast and forget it” approach is not always the right approach. By giving your content a longer shelf life, you can help improve marketing efficiencies down the road. I want to mention that I am not recommending that you re-purpose the title and edit a few sentences. I am recommending that you use the same template, opening and closing paragraphs, and drop the new content in the middle.
  • Context of Content: Understand your target audience and deliver your message according to their interests. Develop a message that is going to resonate with them and prompt them to take action. Content and understanding your target audience is crucial to the success of your content marketing.
  • Adaptive: Again, make sure your content is consistent among all devices, as well provides the same user experience between computers, tablets, and smartphones.
  • Social Engagement: While developing your content, it’s important to ensure that your content is “social friendly” and it allows users to consume it, engage with it, and share it. This can help build and improve your social footprints.

I would like to leave you with this last thought before I jet. Content marketing will only continue to morph into a larger component of digital marketing and it’s important that you develop a content marketing strategy should you not have one.

*Definition courtesy of Wikipedia

Mobile Search Is Here – Are You Ready?

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A couple years ago, agencies, consultants and analysts everywhere were prepping clients for the upcoming day when mobile usage became a significant element in web usability and search. Not only is that day here, but for some websites it arrived long ago. In fact, recent reports have stated that mobile internet usage is poised to overtake desktop as early as 2014.

With the surge of mobile internet usage over the past few years has naturally come exponential growth in mobile search. It’s certainly no surprise that mobile users typically search differently than desktop, but valuable data is surfacing that may leave many unprepared companies struggling to get found and keep users from bouncing off their unoptimized sites.

The latest data comes directly from Google, with their Mobile Search Moments: Understanding How Mobile Drives Conversions data released as part of an infographic last week.

Mobile Search Moments

One of the biggest takeaways from these statistics is that mobile searchers, in addition to being on-the-go, are ready to act, with 3 out of 4 mobile searches triggering some sort of follow-up action.

This transition to mobile has made the need for mobile optimized sites more important than ever before. Rather than the typical separate site, subdomain approach, the best approach is responsive design. For those that are unfamiliar with responsive design, it basically means that the elements on your page shift and adjust to your screen size. At a certain screen size, your navigation menu will completely change into a mobile-friendly drop-down menu.

If you’re curious to see a responsive design site in action, head over to Smashing Magazine’s site on your desktop browser. Now, play with the size of your browser window and notice the different layouts at desktop size, tablet size and smartphone size.

So, other than making your site look good on mobile devices, what does responsive design have to do with mobile search? Well, the other benefit of responsive design is that you maintain a single site. When you change the content on a page, it changes the content on the desktop, tablet and smartphone version of the page because they are one in the same.

This means that all of the on-page relevance and links you build to a single page now benefit you in mobile search as well, instead of trying to build links to get your mobile site to rank.

Lastly, mobile-friendly sites are what searches have come to expect. Study your analytics. What percentage of your visitors are from mobile devices? How does that compare to last year? What is the engagement (bounce rate, average time on site, pages per visit, etc.) of your mobile visitors vs. desktop users?

These trends are almost guaranteed to continue. Smartphones are getting more advanced, more people are getting them, and people are essentially carrying your website in their pockets. The question is: when they search for you, are you ready to be found?

How Much Value Does Social Media Really Have?

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Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags from Google Analytics (or some other program), and post relevant content to your audience(s) and not just “clutter.”

You also have to look at what you deem as having value to your organization. If you see your audience, followers, comments, “retweets” are growing, and your Facebook, Twitter, Google+, Pinterest, YouTube/Vimeo, Linkedin and Instagram are all growing in numbers and in some cases driving people to your website, then it’s valuable and driving awareness. More than likely, you will find a few of them are not worth any direct time investment.
social media marketing
True, social media doesn’t allow you to measure it as closely as other Internet marketing pieces such as banner ads, Pay-Per-Click, or email marketing, but you can track direct leads and/or sales from each social media medium you use – if that is what you need to make sure the time, money, effort you spend on it is worth it.  One key piece…don’t be lazy.  Don’t just use a feeder system (like Tweetdeck or Hootsuite) that cuts off posts or uses hashtags where it’s not appropriate. Dedicated users will know you did not intend that message for that medium and it can lose some impact.

You also have to find what works for your organization – every business is different based on size, geography, client demographics, etc. You need to watch the data and optimize for what works specifically for your business.  We can tell you – just a bunch of self-promotion is NOT going to generate social media strategy that will maximize the efforts you are putting into it and there is no “cookie cutter” solution that will maximize results.

Social media also allows people to use the Internet on their terms.  They may never leave Pinterest or Facebook until they are ready to transact.  If you aren’t there in that space, you could be missing 10-20% of your desired audience that didn’t know about you because you weren’t there and part of “their conversation.” If you could get 10% more sales from having a solid strategy here, that could be a lot of growth – but it won’t happen overnight.

The ultimate goal is to get a post in front of thousands through their networks – through the use of tagging, timely posts, and community/industry cross promotion. Marketing is the sum of all parts and the number of touch-points – something known as frequency – the number of times someone has to be exposed to something before they are willing to take an action.  Through social media, you can increase those touch-points and be in front of them more often, which helps speed up the frequency time-period until an action will occur.

With an agency/resource who can monitor and report on social media for you (and also bring some creativity to your strategy), it can be the most effective $500-$1,500 a month (local-to-national type budgets) you spend out of your marketing budget and go a heck of a lot further than any advertising dollar could with reach.  Just make sure you give it a few months and your resource for this is showing you the data and how it is moving in the right direction on the way there.  Happy posting…

Tips and Tricks to Optimize your Google AdWords Campaigns via Search Funnels

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The new “Search Funnels” data allows project managers to optimize their AdWords campaigns incorporating the “Search Funnels” data into your Google AdWords campaigns, ad groups, keywords, and ads tab through customizing your columns. The addition of the Search Funnels data will make it easier for project managers to make a more informed decision based on actionable decisions.

As I previously mentioned, the addition of the Search Funnels data columns will help project managers to make more informed decision based on actionable data, allowing them to optimize your campaigns, ad groups, keywords, and ads accordingly. And if you’re anything like me, you’re probably experiencing that warm and fuzzy feeling right now. After all, these metrics existed before day, but they were hard to incorporate into your campaigns.

Whether you’re a novice or veteran Google AdWords project manager, here are some tips on how to optimize your campaigns, ad groups, keywords, and ad text based on the new Search Funnels data.

Take a look at your keyword report and identify the keywords that have a high assisting conversions number with a low click-through-rate and try moving those keywords into their own ad groups with dedicated ad text.  By segmenting these keywords into their own ad groups with dedicated text, you will be able to improve quality scores, user experiences per keyword, and help lower your overall CPC per keyword.

Within the same keyword report, identify the “assist keywords” that have resulted in a conversion, review their performance, CPC, and determine if you should adjust the max CPC to warrant more conversions. Even though these keywords have assisted in a conversion, it is possible that you are missing out on valuable conversions because your “assist keyword” average position is too low. Remember, these keywords help in the conversion cycle and you should optimize them accordingly.

Lastly, you should enable the “assist impressions” and this will give you insight into how your ads are performing.  As project managers, we typically gauge the effectiveness of an ad by measuring the ad’s CTR and conversions (if available).  By reviewing the “assist impressions” data metric, you will be able to determine if your ad is under-performing by seeing if your ads have a high “assist impressions” and a low amount of clicks. And if this is the case, you will probably want to revise your ad copy to help build the relevancy between the search query and ad copy, as well as adding stronger call-to-actions to help improve your CTR. You may also want to raise your keyword bid to raise your ad position to warrant more clicks and reduce your high “assist impressions.”

There you have it. There are some tips and tricks to help improve your Google AdWords campaigns by utilizing the new “Search Funnels” data metrics available within the AdWords interface.

How to Future Proof Your Website or Blog Today

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Ever since Google+ launched, I’ve sensed some dark undertones and ulterior motives at play. Not to say Google is going against their “Don’t be evil” motto, but there were definitely bigger things in the works.

So far, we’ve seen Google Places get migrated under the Google+ Local roof, essentially forcing brick and mortar businesses to sign up for G+ if they wanted to be found in local results. More and more is being tied to Google+ in an effort to not only promote the social network, but provide better experiences based on real companies and real people.

Did you catch the operative word there?

It has become abundantly clear that Google wants to know you are who you say you are; or wants to know who you are, even when you would prefer not to say. Today, I came across an article on Search Engine Watch reporting that former Google CEO Eric Schmidt is claiming that content tied to verified profiles will receive higher rankings. According to an excerpt from his upcoming book, “The New Digital Age,” Schmidt states:

“The true cost of remaining anonymous, then, might be irrelevance.”

Clearly, this will raise all sorts of questions about online privacy and the “fairness” of this stance but the message is clear for companies and brands: In order to future proof your website or blog, you need to prove you are who you say you are.

Google Authorship

We’ll start with authorship verification since it has been around for over a year now. At its core, Google Authorship highlights authors and verifies the writers of articles by tying those articles to the author’s Google+ profile. This is also how those author headshots you’ve been seeing in search results are generated.

You can see in the search result snippet above how my Google+ profile picture is featured, along with my name which links to my profile page, how many circles I’m in (I know, it needs work), and a “More by” link which links to a full Google search results page for articles written by yours truly. Continue reading →

Facebook Marketing & Fan Interaction 101

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Guest author Brandon Williams writes for AdMedia.com covering Internet Marketing, Remarketing, PPC and more.

Facebook is a wonderful way to utilize your personality to interact with fans and to simply show them you’re not just a big-time company that isn’t concerned with their customers’ needs. How you fully go about keeping these marketing efforts going will be unique to your business, but there are some simple tricks to keep the interaction going and build your brand through Facebook.

Get your fans involved and interaction flowing with these Facebook tricks.

Real People & Real Personalities

First, it’s beneficial to know that Facebook is a great promotional tool on multiple levels because it allows you to connect with customers, potential customers and even other companies in the industry that can help you increase your exposure. When you take to Facebook in order to promote your brand, understand that the people on there are all real and they expect you to be as well. This is a great way to show your personality and show that you care about facilitating their needs when it comes to your services and products.

It’s Not About the Hard-Sell

facebook fan interaction

Be sure to let the interaction flow for purposes that involve your business and even some that don’t. This goes along with showing your personality as you can simply engage in contact with your fans by writing a status on just about anything relevant, asking for their input or what they think about certain things. When you engage with the fans, it builds a comfortable rapport between them and your brand which can help convert them into buyers.

One of the more entertaining methods of marketing on Facebook is the use of yourwebsite to conduct scavenger hunt type deals in order to promote a new or hot item that you may be selling. Simply use Facebook to post photos of places in and around your city and have people search for what you are giving away. This allows the fans to be a part of your businesses promotional plan, get something for free and see the true quality of your product.

Deals like this and “Facebook Exclusives” get fans talking and word of mouth can bring in a lot of business.

Above all else, the biggest tip on making Facebook marketing successful is to interact. Give the fans a reason to notice you and feel that they can trust you. If you let questions, comments or suggestions go without a response, you’re not using the full potential of what social media networks can offer businesses.

Have Fun

Finally, have fun. Rarely are people going to take Facebook too seriously, so enjoy the interaction and promote what you want to promote. When you’re having fun with the fans that means they are having fun with your business, and that is an easy way to increase conversion rates and profit.

Improve Your PPC Campaigns With Ad Extensions in Adwords

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Believe it or not pay per click ads have taken over the majority of the real estate on your search engines results pages.  If you don’t believe me then go take a second to do a Google search for some product you planned on going and buying this weekend.  There is a great infographic Google ads and the war on free clicks that Wordstream put together.  Aside from the fact that I love all the little pandas and penguins with deadly weapons that I think is hilarious the point of all this is that people searching the internet with a high commercial intent are most definitely clicking on PPC ads and they are converting to sales. If those aren’t your ads then they’re your competitors.   So let’s talk about how we can improve your Adwords campaigns using ad extensions.

Google Adwords Ad Extension Options

There are a couple different ways to enhance your ads and attract more attention from searchers.  The first question you need to ask yourself is what ad extensions will work best for you.  The answer to that question is based on the goals of your campaign and the type of business you run.  Here are your options and some applications for each:

  • Location Extension
    • If you run a local business where your address is important then this reinforces that you’re the business they want to work with.
  • Call Extension
    • If the goal of your campaign is to collect leads and you can close those leads on the phone then you need to be using this.  Also, anyone say mobile devices?
  • Sitelinks Extension
    • Basically if you have a website then this one is for you.  Any campaign can be improved by enhancing their ads with sitelinks.
  • Product Extension
    • One of the best tools for a PPC manager who runs campaigns for an ecommerce website.  Get your products right up there on the top with photos.
  • Social Extension
    • Has your company gone social?  Google+ is a great social tool and you can give your SEO manager and social media manager a little love by enhancing your ads with your business’ Google+ presence tied into your ad copy.
  • Mobile App Extension
    • If you’re promoting a mobile app then you can get direct downloads from your PPC ads.

Location Extension

To add a location extension with your ad you can either pull the information from your Google+ Local page or manually enter your address.  Once you do your ad could stand out from the crowd and look like this:

local yoga ad extension

Call Extension

When you add a call extension you have a few different choices you can customize.  You can use a Google voice tracking number so that Adwords will give you in-depth call detail reports (for a price), or you could use your normal business phone number.  This also works with campaigns that serve to a mobile device, which allow you to establish “click-to-call” ads that connect searchers right with the top salesperson in your company (of course).  This is what your ad will look like with a call extension:

auto insurance call extension

Sitelinks Extension

Pretty much every website can benefit from this ad extension and every campaign should have it included in some way.  This creates the same display affect that organic web listings have when they display sitelinks.  You can customize up to an additional 4 links that can be taken to other useful areas within your site.  Why offer 1 landing page to your customers when you can offer 5?

callaway drivers sitelinks extension

Product Extension

Do you have an ecommerce site?  Please see picture below.  Enough said!

lcd tv product extensions

You can link your ads with your Google Merchant Center and have full product listings with prices, photos and brands.

Social Extension

There are many benefits to growing your following on social media and getting more exposure for your brand.  When you setup this extension you’ll link it with your Google+ business page to drive your following.  You’ll have the ability to engage with your customers,share your message with social users and even get some SEO benefit from that Google+ exposure.

dodge social extension

Mobile App Extension

If you’re building exposure for a new mobile app your company has created then drive not only search traffic but also direct downloads using this ad extension.

mobile banking app extension

If you have had a great success story with your campaigns from using one of these ad extensions feel free to share it with us here in the comments.  We’d love to hear how you increased CTR by 2% using sitelinks, or that you drove 258 sales leads into your office using call extensions.  Hopefully you’re seeing the same types of successes we are.