Blog Archives

The Power of Technical Illustration

montage technical illustration

During the recent gift-giving season, many of us observed the age-old tradition of “assembling the gifts.” After the unwrapping, you opened the box, gnawed through the packaging, and pulled out the pieces, then searched through the rubble for the instructions.

Posted in Internet Marketing, Marketing Strategy, Website Design

Google’s New Keyword Planner…Does New = Better?

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  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO)

LinkedIn Tips for You and Your Business

Does your business have a Company Page on LinkedIn?  It should!  If you are a business owner you should be actively using your company page.  LinkedIn is the most important social network to reach out to other businesses and connect

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Posted in Marketing Strategy, Social Media Marketing

Onset PPC Questions

So, you have decided that it’s time to try your hand at PPC advertising to help you meet your business goals. But, you’re having a difficult time deciding whether to hire a PPC agency, or keep your PPC efforts in-house

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

Top 3 Most Overlooked Google Analytics Reports

People like to hate on Google. Whether it is because of privacy concerns, shady practices or the power they yield in their massive checkbooks it’s just…easy. While I certainly don’t agree with everything the “Don’t be evil” company, I have

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Posted in Internet Marketing, Marketing Strategy, Web Analytics

Is Linkedin Right for Your Business?

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Why you need Content Marketing.

In the year ahead, content marketing, in all its shapes and forms, is going to become a more integral component of ones digital marketing strategy – if it already has not been. The value of including content marketing in your

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

How Much Value Does Social Media Really Have?

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Local SEO Building Blocks

If you are a local business owner that has a physical location, it’s important for you to optimize your site for Local SEO. A report from Chitika found that 43% of search queries on Google seek local results, which demonstrates the

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Posted in Marketing Strategy, Search Engine Optimization (SEO)

8 Ways to Improve Your Online Marketing Efforts in 2013

With the end of the world behind us (we made it!) and 2013 just a few days away, it may be time for us to start looking ahead. In 2012, the world of online marketing took some hard turns and

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Posted in Marketing Strategy

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a full service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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