Blog Archives

Super Bowl 50 Ads: Best & Worst Tries at Integrated Marketing

The best and the worst at integrated marketing in Super Bowl 50

Super Bowl commercials don’t happen in a vacuum. They aren’t just on TV and then forgotten any more, especially when you have contests based on the culmination of commercials, encouraging participation in narrowing down an all-time best list. These commercials

Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Creative Advertising Done Right: Ranking the Best Super Bowl Commercials

When it comes to creative advertising and the Superbowl, what are your favorite commercials?

What emotions are evoked by your favorite Super Bowl commercials? Do your favorites “hit you right in the feelz?” Do they instill a strong sense of imagination or wonder? Or are they just straight-up funny, and maybe a bit ridiculous?

Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Social Media Marketing

How to Hire A Good Marketing Manager

Good Marketing Manager

How do I hire a good marketing manager?  This is someone who can have serious impact to your bottom line if they know what they are doing. Whether your company has a dedicated Marketing Manager, or you outsource marketing efforts

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Posted in Internet Marketing, Marketing Strategy

Do I Need Digital Marketing Help?

digital marketing help signs

Dear Potential Digital Marketing Partner, We most likely haven’t met, but it is possible that you may have already overlooked or bypassed me in your inbox and/or voice mail where my past messages, as well as, those of my competitors.

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Posted in Internet Marketing, Marketing Strategy

5 Signs your SEO is Under-Performing

five signs your seo underperforms

It may the biggest rip-off in the digital marketing industry — the promise of good search engine optimization (SEO) practices by an SEO resource or agency that either doesn’t know what they are doing with SEO or cuts corners when implementing

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO), Social Media Marketing

5 Important Potential Outcomes From New Facebook GIF Support

This past month, we learned we would finally see Facebook GIF support rolled out to the public. It was very interesting to see Facebook follow Twitter and other channels who have supported GIFs first, but it will be even more interesting

Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media Content Using “IQ Follow-Through”

Have you ever been the victim of sharing social media content that takes the form of a “ground-breaking” video or story, only to get a comment from someone telling you it’s severely outdated or inaccurate? Facebook, Twitter and Google+ hold

Posted in Marketing Strategy, Social Media Marketing

5 Takeaways From the 2015 Facebook Policy Changes

Another day, another set of Facebook policy changes it seems as the social media giant seeks to increase its ability to monetize. Many changes may be mundane, but some of the changes are a continuation of important changes that were

Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Social Media Marketing

Adwords Express Is a Cookie Cutter That Doesn’t Cut It

As a platform based on the idea of not having to manage it, Adwords Express sounds like a great idea until you get undesirable results. As with so many recent automated systems for online media (social media automation being one

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

Digital Influence With a Stamp

It isn’t common for someone to claim that you can use a “stamp” for gaining digital influence, however, we recently heard a digital innovator and best-selling author say just that. After some careful review of what he meant, we have

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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