Blog Archives

The Power of Technical Illustration

montage technical illustration

During the recent gift-giving season, many of us observed the age-old tradition of “assembling the gifts.” After the unwrapping, you opened the box, gnawed through the packaging, and pulled out the pieces, then searched through the rubble for the instructions.

Posted in Internet Marketing, Marketing Strategy, Website Design

Google’s New Keyword Planner…Does New = Better?

keyword-research2

  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

Tagged with: , , , , ,
Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO)

LinkedIn Tips for You and Your Business

Does your business have a Company Page on LinkedIn?  It should!  If you are a business owner you should be actively using your company page.  LinkedIn is the most important social network to reach out to other businesses and connect

Tagged with: ,
Posted in Marketing Strategy, Social Media Marketing

Top 3 Most Overlooked Google Analytics Reports

People like to hate on Google. Whether it is because of privacy concerns, shady practices or the power they yield in their massive checkbooks it’s just…easy. While I certainly don’t agree with everything the “Don’t be evil” company, I have

Tagged with: , ,
Posted in Internet Marketing, Marketing Strategy, Web Analytics

Is Linkedin Right for Your Business?

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

Tagged with: , , , , , , , ,
Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

How Much Value Does Social Media Really Have?

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

Tagged with: , , , , , , , , ,
Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

8 Ways to Improve Your Online Marketing Efforts in 2013

With the end of the world behind us (we made it!) and 2013 just a few days away, it may be time for us to start looking ahead. In 2012, the world of online marketing took some hard turns and

Tagged with: , , , , , , ,
Posted in Marketing Strategy

5 Things I Learned from Marketing in the Real World

I asked to do today’s blog post because I wanted to share some thoughts on my first “big girl” job out of college. Yes… today is my last “official” day as a member of the Bevelwise team, which still hasn’t

Posted in Marketing Strategy

The Latest in Local Search

Remember the days of cracking into a fresh phone book, rifling through the yellow pages to find someone to fix your roof? Would that be under “Roofers?” “Contractors?” “Construction?” Hey, these people have a huge ad, let’s start with them. Or,

Posted in Marketing Strategy, Search Engine Optimization (SEO)

How to Schedule Posts in Facebook without HootSuite

Do you still use HootSuite or other third-party applications to manage Facebook? It used to be a strategic and efficient way to go, but if you’re still using these tools to schedule posts— you’ll want to re-evaluate your process.

There are several reasons why scheduling posts in advance using HootSuite is doing a disservice to your social media efforts. 1. First, as third-party management tools became popular, users got better at noticing and distinguishing between posts that were made in Facebook and those that weren’t. People simply weren’t engaging as much with Fan Pages that weren’t naturally in Facebook taking the time to post. 2. Facebook of course understood this, and developed their EdgeRank algorithm to reflect it. Fan Pages with stronger EdgeRanks are more likely to have their posts appear in fans’ News Feeds, and using third-party scheduling tools hurts your EdgeRank. 3. The best reason why you shouldn’t be using HootSuite anymore? You can now schedule posts directly in Facebook!

How to Schedule Posts Directly in Facebook

It’s really pretty simply once you know it’s there (and until a week or 2 ago, it wasn’t!—What took you so long, Facebook?). When making a post, click on the clock on the bottom left of the status update.

How to schedule directly in facebook

You can directly schedule posts in Facebook up to 6 months in the future and in 15 minute time intervals. You can also “schedule” posts in the past. If you choose a past date, it will appear on the appropriate date on your Fan Page’s Timeline.

Schedule posts in facebook

Tagged with: , , , ,
Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

Get In Touch


Please leave this field empty.