Blog Archives

New Facebook feature can help you stay focused

Would you like a new Facebook feature to help you stay organized, keep focus, and maybe even enable you to preempt the habit of clicking a number of distracting (yet sometimes useful or informative) links before trying to remember exactly

Posted in Internet Marketing, Marketing Strategy, Social Media Marketing, Uncategorized

But will we do this? You need a content marketing strategy

Photo Credit: Ali Nassiri via Compfight cc A recent conversation with a client revealed some incredible passion and first-hand knowledge of their industry and their potential for an effective content management strategy. But of course, this was no surprise as that enthusiasm and expertise

Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO), Social Media Marketing

The Power of Technical Illustration

montage technical illustration

During the recent gift-giving season, many of us observed the age-old tradition of “assembling the gifts.” After the unwrapping, you opened the box, gnawed through the packaging, and pulled out the pieces, then searched through the rubble for the instructions.

Posted in Internet Marketing, Marketing Strategy, Website Design

Google’s New Keyword Planner…Does New = Better?


  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO)

LinkedIn Tips for You and Your Business

Does your business have a Company Page on LinkedIn?  It should!  If you are a business owner you should be actively using your company page.  LinkedIn is the most important social network to reach out to other businesses and connect

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Posted in Marketing Strategy, Social Media Marketing

Top 3 Most Overlooked Google Analytics Reports

People like to hate on Google. Whether it is because of privacy concerns, shady practices or the power they yield in their massive checkbooks it’s just…easy. While I certainly don’t agree with everything the “Don’t be evil” company, I have

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Posted in Internet Marketing, Marketing Strategy, Web Analytics

Is Linkedin Right for Your Business?

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

How Much Value Does Social Media Really Have?

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

8 Ways to Improve Your Online Marketing Efforts in 2013

With the end of the world behind us (we made it!) and 2013 just a few days away, it may be time for us to start looking ahead. In 2012, the world of online marketing took some hard turns and

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Posted in Marketing Strategy

5 Things I Learned from Marketing in the Real World

I asked to do today’s blog post because I wanted to share some thoughts on my first “big girl” job out of college. Yes… today is my last “official” day as a member of the Bevelwise team, which still hasn’t

Posted in Marketing Strategy

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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