Blog Archives

Creative Advertising Done Right: Ranking the Best Super Bowl Commercials

When it comes to creative advertising and the Superbowl, what are your favorite commercials?

What emotions are evoked by your favorite Super Bowl commercials? Do your favorites “hit you right in the feelz?” Do they instill a strong sense of imagination or wonder? Or are they just straight-up funny, and maybe a bit ridiculous?

Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Social Media Marketing

5 Steps to a Successful PPC Campaign in AdWords

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From first glance, running a successful pay per click (PPC) campaign seems like it would be an easy thing to do. Then the running of the campaign begins, and we find the exact opposite. Depending on your goals, you may

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Posted in Pay Per Click Advertising (PPC)

4 First Steps to Begin Instagram Advertising

With our help, you can easily get into Instagram advertising through Facebook

Putting your business on Instagram can bring some real challenges and potential pitfalls, but advertising your business on Instagram may provide some excellent return on investment. With a connected company Facebook Page and Facebook Ad Manager now helping you create Instagram

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing

Shake Your Customer’s Hand With a Landing Page

Shake hands with a landing page

In an age where the internet is relentlessly competing for a consumer’s attention, a clear call-to-action and strategic measurement of how users are responding to those calls is critical. Landing Page 101 First, let’s clarify what a landing pages is. Marketers use PPC ads,

Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing

Get Facebook Advertising Structured for Results

Without a doubt, Facebook advertising is highly recommended because it has become a very fruitful endeavor for businesses worldwide. And since there is some variance between Facebook advertising and advertising on Bing or Google Adwords, you can benefit by taking

Posted in Internet Marketing, Pay Per Click Advertising (PPC)

5 Takeaways From the 2015 Facebook Policy Changes

Another day, another set of Facebook policy changes it seems as the social media giant seeks to increase its ability to monetize. Many changes may be mundane, but some of the changes are a continuation of important changes that were

Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Social Media Marketing

Internet Marketing Update: Google Adwords

Recently, Google made several updates to help improve the quality of features and ads run through Google Adwords and they are manifesting in four key areas: conversions, callout extensions, surveys with display ads, and local forwarding numbers. Internet marketing updates

Posted in Internet Marketing, Pay Per Click Advertising (PPC)

Adwords Express Is a Cookie Cutter That Doesn’t Cut It

As a platform based on the idea of not having to manage it, Adwords Express sounds like a great idea until you get undesirable results. As with so many recent automated systems for online media (social media automation being one

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

Google’s New Keyword Planner…Does New = Better?

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  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO)

Making Mobile Paid Search A Priority For Your Campaigns

I believe that if you’re in marketing or if you’re reading this that it’s not news to you that marketing to users on their mobile devices is a good thing.  I’m also not going to barrage you with the hundreds

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Posted in Pay Per Click Advertising (PPC)

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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