Bevelwise Blog

Adios, To Google Sidebar Ads

March 7, 2016

In late February of 2106, Google eliminated ads displayed on the sidebar. This major update brings the number of positions for rank for in AdWords from 12 to only 7 positions total. With the elimination of side ads, there will

Funky Buddha

February 9, 2016

Funky Buddha Yoga Hot House opened its doors in 2010, and quickly became one of the most popular hot yoga studios in the country. Since then, Funky Buddha had been named Best of Grand rapids six consecutive times by On-the-Town,

5 Steps to a Successful PPC Campaign in AdWords

January 22, 2016

From first glance, running a successful pay per click (PPC) campaign seems like it would be an easy thing to do. Then the running of the campaign begins, and we find the exact opposite. Depending on your goals, you may

4 First Steps to Begin Instagram Advertising

November 24, 2015

Putting your business on Instagram can bring some real challenges and potential pitfalls, but advertising your business on Instagram may provide some excellent return on investment. With a connected company Facebook Page and Facebook Ad Manager now helping you create Instagram

Shake Your Customer’s Hand With a Landing Page

November 18, 2015

In an age where the internet is relentlessly competing for a consumer’s attention, a clear call-to-action and strategic measurement of how users are responding to those calls is critical. Landing Page 101 First, let’s clarify what a landing pages is. Marketers use PPC ads,

Get Facebook Advertising Structured for Results

February 5, 2015

Without a doubt, Facebook advertising is highly recommended because it has become a very fruitful endeavor for businesses worldwide. And since there is some variance between Facebook advertising and advertising on Bing or Google Adwords, you can benefit by taking

5 Takeaways From the 2015 Facebook Policy Changes

December 30, 2014

Another day, another set of Facebook policy changes it seems as the social media giant seeks to increase its ability to monetize. Many changes may be mundane, but some of the changes are a continuation of important changes that were

Internet Marketing Update: Google Adwords

November 21, 2014

Recently, Google made several updates to help improve the quality of features and ads run through Google Adwords and they are manifesting in four key areas: conversions, callout extensions, surveys with display ads, and local forwarding numbers. Internet marketing updates

Google’s New Keyword Planner…Does New = Better?

August 22, 2013

  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

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