Blog Archives

Google’s New Keyword Planner…Does New = Better?

keyword-research2

  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO)

Making Mobile Paid Search A Priority For Your Campaigns

I believe that if you’re in marketing or if you’re reading this that it’s not news to you that marketing to users on their mobile devices is a good thing.  I’m also not going to barrage you with the hundreds

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Posted in Pay Per Click Advertising (PPC)

PPC Ad Group Segmentation, How Deep Should You Go?

Developing keyword lists and building out paid search campaigns can be a very large and a very fun project.  I believe there is some debate among paid search managers as to when you should be adding new ad groups and

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Posted in Pay Per Click Advertising (PPC)

Improve Your PPC Campaigns With Ad Extensions in Adwords

Believe it or not pay per click ads have taken over the majority of the real estate on your search engines results pages.  If you don’t believe me then go take a second to do a Google search for some

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Web Analytics

How SEO, PPC & Social Influence Each Other For Success

Look out, the web is getting increasingly…webbier? What I mean is, no single marketing channel exists in a vacuum. Increasingly, different channels are relying on each other to further help push their own efforts. Truth is, that’s exactly how Google,

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Posted in Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), Social Media Marketing

3 Tips for Improving Your Retargeting Campaign

A retargeting campaign is exactly what it sounds like. It retargets people that have been to your website (wherever you put the retargeting code) by displaying ads to them throughout the internet. Retargeting campaigns can be run as a component

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Posted in Internet Marketing, Pay Per Click Advertising (PPC)

Website Landing Page Optimization Based on Traffic Source

Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce, Incentivized Leads, and Direct Lead Generation. These are,

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing, Web Analytics

Social Media & Online Advertising Help You Reach Your Audience

Lately I’ve been hearing a lot of my friends complaining that they are “creeped out” when they see Facebook ads tailored to their demographics or interests, or when they see ads from websites they have recently visited on other websites.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing

Google Adwords Call Metrics Effectiveness and Billing Changes

If you haven’t already been using Google’s Adwords Call Metrics feature then you really need to look into it. Sadly, if you don’t already know about it then you have missed some functionality that was initially rolled out as free.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Web Analytics

Google Adwords Extends Ad Titles To Test And Improve CTR

Google is always making changes and testing the way they display results and ads. We all know about the change from a while back when they stopped calling ads “Sponsored Results” and starting call them “Ads”. This made a big

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

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