Blog Archives

Why You Should Care about Hummingbird

We’re not talking about the actual bird, although they are rather pretty things…. Google has announced a new algorithm has been/is being rolled out across the interwebs. This is the first major change for the search engine behemoth in an

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Posted in Internet Marketing, Search Engine Optimization (SEO)

Google’s New Keyword Planner…Does New = Better?

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  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO)

Why you need Content Marketing.

In the year ahead, content marketing, in all its shapes and forms, is going to become a more integral component of ones digital marketing strategy – if it already has not been. The value of including content marketing in your

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

Mobile Search Is Here – Are You Ready?

A couple years ago, agencies, consultants and analysts everywhere were prepping clients for the upcoming day when mobile usage became a significant element in web usability and search. Not only is that day here, but for some websites it arrived

Posted in Internet Marketing, Search Engine Optimization (SEO)

Tips and Tricks to Optimize your Google AdWords Campaigns via Search Funnels

The new “Search Funnels” data allows project managers to optimize their AdWords campaigns incorporating the “Search Funnels” data into your Google AdWords campaigns, ad groups, keywords, and ads tab through customizing your columns. The addition of the Search Funnels data

Posted in Internet Marketing, Search Engine Optimization (SEO)

Coming To Grips With Your Websites Content Strategy

I’d like to take some time and focus on the content strategy for your companies website.  Why does website content seem to be an after thought for a lot of businesses?  It seems like a lot of businesses brush over

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Posted in Search Engine Optimization (SEO)

Local SEO Building Blocks

If you are a local business owner that has a physical location, it’s important for you to optimize your site for Local SEO. A report from Chitika found that 43% of search queries on Google seek local results, which demonstrates the

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Posted in Marketing Strategy, Search Engine Optimization (SEO)

How SEO, PPC & Social Influence Each Other For Success

Look out, the web is getting increasingly…webbier? What I mean is, no single marketing channel exists in a vacuum. Increasingly, different channels are relying on each other to further help push their own efforts. Truth is, that’s exactly how Google,

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Posted in Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), Social Media Marketing

How To Build A Link Building Strategy To Fuel Your SEO

Anyone who talks to you long enough about an SEO strategy will surely bring up inbound links and how important they are to your website’s organic rankings.  This is surely one of the most important aspects to your SEO strategy

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Posted in Search Engine Optimization (SEO)

The Latest in Local Search

Remember the days of cracking into a fresh phone book, rifling through the yellow pages to find someone to fix your roof? Would that be under “Roofers?” “Contractors?” “Construction?” Hey, these people have a huge ad, let’s start with them. Or,

Posted in Marketing Strategy, Search Engine Optimization (SEO)

Bevelwise is

a full service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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