Blog Archives

Social Media now helps with your SEO?

By now, we are all aware of the Google Pigeon update from the end of July of this year. What is still unclear, however, is “what all did that affect?” Though, there are several things to be aware of, we

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Posted in Internet Marketing, Search Engine Optimization (SEO), Social Media Marketing

But will we do this? You need a content marketing strategy

Photo Credit: Ali Nassiri via Compfight cc A recent conversation with a client revealed some incredible passion and first-hand knowledge of their industry and their potential for an effective content management strategy. But of course, this was no surprise as that enthusiasm and expertise

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO), Social Media Marketing

Google Algorithm Update for Local – named “Pigeon”

Just a few days ago Google announced their latest algorithm update which has been named “Pigeon” by Search Engine Land.  It purpose was to help provide better local search results.  Some others have started to call this the Yelp update

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

Why You Should Care about Hummingbird

We’re not talking about the actual bird, although they are rather pretty things…. Google has announced a new algorithm has been/is being rolled out across the interwebs. This is the first major change for the search engine behemoth in an

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Posted in Internet Marketing, Search Engine Optimization (SEO)

Google’s New Keyword Planner…Does New = Better?

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  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO)

Mobile Search Is Here – Are You Ready?

A couple years ago, agencies, consultants and analysts everywhere were prepping clients for the upcoming day when mobile usage became a significant element in web usability and search. Not only is that day here, but for some websites it arrived

Posted in Internet Marketing, Search Engine Optimization (SEO)

Coming To Grips With Your Websites Content Strategy

I’d like to take some time and focus on the content strategy for your companies website.  Why does website content seem to be an after thought for a lot of businesses?  It seems like a lot of businesses brush over

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Posted in Search Engine Optimization (SEO)

How SEO, PPC & Social Influence Each Other For Success

Look out, the web is getting increasingly…webbier? What I mean is, no single marketing channel exists in a vacuum. Increasingly, different channels are relying on each other to further help push their own efforts. Truth is, that’s exactly how Google,

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Posted in Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), Social Media Marketing

How To Build A Link Building Strategy To Fuel Your SEO

Anyone who talks to you long enough about an SEO strategy will surely bring up inbound links and how important they are to your website’s organic rankings.  This is surely one of the most important aspects to your SEO strategy

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Posted in Search Engine Optimization (SEO)

The Latest in Local Search

Remember the days of cracking into a fresh phone book, rifling through the yellow pages to find someone to fix your roof? Would that be under “Roofers?” “Contractors?” “Construction?” Hey, these people have a huge ad, let’s start with them. Or,

Posted in Marketing Strategy, Search Engine Optimization (SEO)

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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