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Who Can I Trust With Our Web Strategy?

March 4, 2016

So if you are involved in web strategy or managing SEO, SEM, PPC, Social, etc. for your company or in the industry, you probably get a lot of opinions on rights, wrongs, best practices, and trends.  How do you determine

Facebook Reactions are Causing Some Mixed Reactions

February 26, 2016

Facebook has officially expanded upon its ‘Like’ option for its users with the new ‘Reactions’ feature. Rolled out in Ireland and Spain a few months ago, Facebook Reactions allows users to exclaim love, laughter, surprise, sadness or anger. This new announcement left

4 First Steps to Begin Instagram Advertising

November 24, 2015

Putting your business on Instagram can bring some real challenges and potential pitfalls, but advertising your business on Instagram may provide some excellent return on investment. With a connected company Facebook Page and Facebook Ad Manager now helping you create Instagram

Shake Your Customer’s Hand With a Landing Page

November 18, 2015

In an age where the internet is relentlessly competing for a consumer’s attention, a clear call-to-action and strategic measurement of how users are responding to those calls is critical. Landing Page 101 First, let’s clarify what a landing pages is. Marketers use PPC ads,

5 Ways Animated GIFs Could Help Your Advertising

October 19, 2015

5 Ways Banner Animation and Marketing with Animated GIFs Could Help Your Advertising By now, I’m sure you’ve noticed the vast amount of animated images on the internet called GIFS. While once heavily used in the early days of Web

Twitter Moments – The Best of Twitter in an Instant

October 15, 2015

Since Twitter launched in 2006, the changes have remained minimal – until Twitter Moments came along. As times change, social media networks have to keep up, and Twitter is doing just that. In 2015, people want their news and information

5 Signs your SEO is Under-Performing

October 2, 2015

It may the biggest rip-off in the digital marketing industry — the promise of good search engine optimization (SEO) practices by an SEO resource or agency that either doesn’t know what they are doing with SEO or cuts corners when implementing

Changes to Meta Title and Description Lengths

April 15, 2015

Google has made another SERP update to their system. Yes, another update. And although this update my not seem like a big deal to the average internet surfer, it has made quite a splash in the SEO world. You can

Social Media Content Using “IQ Follow-Through”

January 19, 2015

Have you ever been the victim of sharing social media content that takes the form of a “ground-breaking” video or story, only to get a comment from someone telling you it’s severely outdated or inaccurate? Facebook, Twitter and Google+ hold

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