Blog Archives

Internet Marketing Update: Google Adwords

Recently, Google made several updates to help improve the quality of features and ads run through Google Adwords and they are manifesting in four key areas: conversions, callout extensions, surveys with display ads, and local forwarding numbers. Internet marketing updates

Posted in Internet Marketing, Pay Per Click Advertising (PPC), Uncategorized

The Top 10 Simple Ways Any Business Can Optimize Digital Media

Digital media, particularly thanks to mobile devices, is here to stay. Few, if any, readers would be here considering this post if that wasn’t true. So, now that we’re gravitating collectively toward a bigger digital presence, what steps can a company

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing, Uncategorized

New Facebook feature can help you stay focused

Would you like a new Facebook feature to help you stay organized, keep focus, and maybe even enable you to preempt the habit of clicking a number of distracting (yet sometimes useful or informative) links before trying to remember exactly

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing, Uncategorized

Local Search and the Multi-Platform Approach

I was just reading this article from Search Engine Land about the topic above. While their “case study” method left a bit to be desired (why would you ever go from your own Facebook page to the yellow pages and

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Posted in Uncategorized

Google Apps is ceasing support for Internet Explorer 6 as of March 1st

Google sent us the email below stating that they will no longer support IE 6. So contact your IT staff and tell them you need to make sure you are upgraded. We suggest you get IE 8, Firefox 3.5, or

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Posted in Uncategorized

Anyone can be a Search Engine Optimization (SEO) professional right?

I was just going through a Search Engine Land discussion thread that was posted through their Linked In profile and it was all about “What passes for an SEO professional”. Needless to say it has 94 posts over a 4

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Posted in Uncategorized

Twitter to be Indexed on Google and Bing

Both Google and Bing (with Yahoo SERP going to be powered by Bing they will really be one in the same) plan to begin indexing Twitter tweets in 2010. That will allow them to show the the tweets within the

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Posted in Uncategorized

Emotional Marketing Messaging vs. Facts Based Rational Messaging

I was just re-reading an Article from earlier this year in Advertising Age that talked about why emotional marketing messages beat the rational ones. They looked at 880 case studies, covering two recessions to see if there was any difference

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Posted in Uncategorized

Success in Local Business SEO

1.Non-Business Name Searches: It’s great if people searching the internet are discovering your website without typing in the name of your business. Probably most of these visitors were previously unaware of your business. This signifies that your website is ranking

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Posted in Uncategorized

Have you locked up your Brand Identity for Social Media?

There are several sites out there that people use for sharing information and more social media aspects that you should consider registering your name. Even if you don’t plan to use Facebook or Twitter, we would advise you at least

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Posted in Uncategorized

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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