Blog Archives

Local Search and the Multi-Platform Approach

I was just reading this article from Search Engine Land about the topic above. While their “case study” method left a bit to be desired (why would you ever go from your own Facebook page to the yellow pages and

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Google Apps is ceasing support for Internet Explorer 6 as of March 1st

Google sent us the email below stating that they will no longer support IE 6. So contact your IT staff and tell them you need to make sure you are upgraded. We suggest you get IE 8, Firefox 3.5, or

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Anyone can be a Search Engine Optimization (SEO) professional right?

I was just going through a Search Engine Land discussion thread that was posted through their Linked In profile and it was all about “What passes for an SEO professional”. Needless to say it has 94 posts over a 4

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Twitter to be Indexed on Google and Bing

Both Google and Bing (with Yahoo SERP going to be powered by Bing they will really be one in the same) plan to begin indexing Twitter tweets in 2010. That will allow them to show the the tweets within the

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Emotional Marketing Messaging vs. Facts Based Rational Messaging

I was just re-reading an Article from earlier this year in Advertising Age that talked about why emotional marketing messages beat the rational ones. They looked at 880 case studies, covering two recessions to see if there was any difference

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Success in Local Business SEO

1.Non-Business Name Searches: It’s great if people searching the internet are discovering your website without typing in the name of your business. Probably most of these visitors were previously unaware of your business. This signifies that your website is ranking

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Have you locked up your Brand Identity for Social Media?

There are several sites out there that people use for sharing information and more social media aspects that you should consider registering your name. Even if you don’t plan to use Facebook or Twitter, we would advise you at least

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Google jumping out of the internet into your hardware

Google’s take over of your internet connected devices is now becoming more clear. The are taking a multi-pronged approach targeting mobile, netbooks, tablets, laptops and PC’s. Android 2.0 is now released on the largest cellular carrier (Verizon) in the US

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Google buys Mobile Ad Leader AdMob

Marketing to Mobile Devices is here to stay and only going to increase. With the new droids and Blackberry Storm2 and the iPhone, this is only going to be more prevalent and more people move to these data savvy phones.

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Budget Adwords wisely by using Google Analytics

Use Google Analytics to optimize your Adwords Pay-Per-Click spending by monitoring your conversion rate, bounce rate, and ROI. First, link your Adwords to Analytics. Tip, do it from your login account (same admin on both), not a My-Client-Account MCC. Make

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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