Blog Archives

Google Analytics – Pigeon Update – Local SEO implications

How do you make sure you come up for local customers or people who want to find the closest place to buy your products/services or contact you or one of your locations? One of the major pieces of the Google

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

Google Algorithm Update for Local – named “Pigeon”

Just a few days ago Google announced their latest algorithm update which has been named “Pigeon” by Search Engine Land.  It purpose was to help provide better local search results.  Some others have started to call this the Yelp update

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

Top 3 Most Overlooked Google Analytics Reports

People like to hate on Google. Whether it is because of privacy concerns, shady practices or the power they yield in their massive checkbooks it’s just…easy. While I certainly don’t agree with everything the “Don’t be evil” company, I have

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Posted in Internet Marketing, Marketing Strategy, Web Analytics

Improve Your PPC Campaigns With Ad Extensions in Adwords

Believe it or not pay per click ads have taken over the majority of the real estate on your search engines results pages.  If you don’t believe me then go take a second to do a Google search for some

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Web Analytics

Making Social Media More Valuable for Your Business

So you have dabbled in this. You get some people to follow you. How do you know if it is worth your time and really, what can you do to maximize what kind of web traffic you get from these

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Posted in Internet Marketing, Social Media Marketing, Web Analytics

Website Landing Page Optimization Based on Traffic Source

Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce, Incentivized Leads, and Direct Lead Generation. These are,

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing, Web Analytics

How Content and Design Affect Website Conversion Rates

Sam Mauzy is a blogger who also works hand-in-hand with a conversion optimization company that helps clients improve their landing page design in order to convert more browsers into customers.

Most companies have a website these days, or in the very least know the importance of having one. The purpose of having a website is to make people aware and interested in what you have to sell. Odds are that you’ve heard the term “conversion rate” before, even if you’re not really sure what it means or how to get it. When building a website, it’s important to understand conversion rate if you want to make your website work for you, rather than having it simply be a digital brochure.

Conversion rate works hand-in-hand with search engine optimization (SEO). By using well-targeted keywords, you can amp up how often your website appears in search engine results. The more your website comes up in results, the more likely people are to visit your website. A high amount of people who convert from visitors to customers starts with getting people to your page. If you’re unsure of how to write SEO content yourself, hire a content writer who’s familiar with search engine optimization.

Once people land on your website, you have the chance to boost your conversion rate. The home page is where you should concentrate most of your efforts to improve your conversion rate. If you don’t grab visitors’ attention on your homepage, you may never have another opportunity to turn them into customers again. You want to prevent visitors from closing your site before becoming a customer.

You want visitors to be able to make sense of your website, and quickly. Don’t make your visitors work to find out what products you sell or services you offer. There are plenty of competitors out there no matter what business you’re in, and visitors will quickly find a site that’s easier to navigate if yours is too confusing.

Posted in Web Analytics, Web Development

What Exactly is a Bad Website & How Do You Fix It?

On my way into work this morning, I passed a local computer repair shop and they have one of those messaging signs. This one said “we fix bad websites”.  Obviously that got my attention, but I am always on the

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Posted in Marketing Strategy, Web Analytics, Web Development

Analyzing Your Audience’s Web Habits to Improve Website Performance

[youtube]FDWt2MyOS1k[/youtube] How much actionable information do you have about your web visitors? Can you predict their wants, goals, needs and behavior? Are you using analytic data to improve website performance? Do you utilize any re-targeting, ad networks, Search Engine Marketing

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Posted in Marketing Strategy, Web Analytics, Web Development

Google Adwords Call Metrics Effectiveness and Billing Changes

If you haven’t already been using Google’s Adwords Call Metrics feature then you really need to look into it. Sadly, if you don’t already know about it then you have missed some functionality that was initially rolled out as free.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Web Analytics

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