How do you make sure you come up for local customers or people who want to find the closest place to buy your products/services or contact you or one of your locations? One of the major pieces of the Google
Just a few days ago Google announced their latest algorithm update which has been named “Pigeon” by Search Engine Land. It purpose was to help provide better local search results. Some others have started to call this the Yelp update
Believe it or not pay per click ads have taken over the majority of the real estate on your search engines results pages. If you don’t believe me then go take a second to do a Google search for some
So you have dabbled in this. You get some people to follow you. How do you know if it is worth your time and really, what can you do to maximize what kind of web traffic you get from these
Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce, Incentivized Leads, and Direct Lead Generation. These are,
Sam Mauzy is a blogger who also works hand-in-hand with a conversion optimization company that helps clients improve their landing page design in order to convert more browsers into customers.
Most companies have a website these days, or in the very least know the importance of having one. The purpose of having a website is to make people aware and interested in what you have to sell. Odds are that you’ve heard the term “conversion rate” before, even if you’re not really sure what it means or how to get it. When building a website, it’s important to understand conversion rate if you want to make your website work for you, rather than having it simply be a digital brochure.
Conversion rate works hand-in-hand with search engine optimization (SEO). By using well-targeted keywords, you can amp up how often your website appears in search engine results. The more your website comes up in results, the more likely people are to visit your website. A high amount of people who convert from visitors to customers starts with getting people to your page. If you’re unsure of how to write SEO content yourself, hire a content writer who’s familiar with search engine optimization.
Once people land on your website, you have the chance to boost your conversion rate. The home page is where you should concentrate most of your efforts to improve your conversion rate. If you don’t grab visitors’ attention on your homepage, you may never have another opportunity to turn them into customers again. You want to prevent visitors from closing your site before becoming a customer.
You want visitors to be able to make sense of your website, and quickly. Don’t make your visitors work to find out what products you sell or services you offer. There are plenty of competitors out there no matter what business you’re in, and visitors will quickly find a site that’s easier to navigate if yours is too confusing.
On my way into work this morning, I passed a local computer repair shop and they have one of those messaging signs. This one said “we fix bad websites”. Obviously that got my attention, but I am always on the
[youtube]FDWt2MyOS1k[/youtube] How much actionable information do you have about your web visitors? Can you predict their wants, goals, needs and behavior? Are you using analytic data to improve website performance? Do you utilize any re-targeting, ad networks, Search Engine Marketing
If you haven’t already been using Google’s Adwords Call Metrics feature then you really need to look into it. Sadly, if you don’t already know about it then you have missed some functionality that was initially rolled out as free.
I have spoken with a number of people who have websites, and some who even have Analytics. (usually Google Analytics, because it costs $0.00) One of my favorite questions to ask is “what do you most enjoy looking at in
A couple of us Internet Marketers here at Bevelwise were just talking about this a few weeks ago. I had even provided this as feedback to a Google survey a few months ago that I would like to see, specifically