Web design in 2015 was quite similar to that of 2014. The “Hamburger menu” sat in the upper-corner of numerous websites, designs stayed minimal, and typography replaced boring text. So, what’s in store for 2016? Animations We can all agree that
Like random zombies ready to pop up at any moment in The Walking Dead, many old versions of Internet Explorer are lurking out there and still causing confusion and panic at the worst times. However, when you rid yourself of
If you have a Webmaster Tools account, there is a good chance you’ve recently received this warning about a “Googlebot Access Issue.” “Google systems have recently detected an issue with your homepage that affects how well our algorithms render and
At Bevelwise, we constantly have our ears to the ground for the next new developments in our industry. So when we heard about a BIG new need for mobile responsive design, we knew it was going to have a significant
Here at Bevelwise we advocate a Responsive layout due to many reasons. How often in the past have you caught yourself surfing on your mobile phone and you come across a site that could care less that you are not
Sam Mauzy is a blogger who also works hand-in-hand with a conversion optimization company that helps clients improve their landing page design in order to convert more browsers into customers.
Most companies have a website these days, or in the very least know the importance of having one. The purpose of having a website is to make people aware and interested in what you have to sell. Odds are that you’ve heard the term “conversion rate” before, even if you’re not really sure what it means or how to get it. When building a website, it’s important to understand conversion rate if you want to make your website work for you, rather than having it simply be a digital brochure.
Conversion rate works hand-in-hand with search engine optimization (SEO). By using well-targeted keywords, you can amp up how often your website appears in search engine results. The more your website comes up in results, the more likely people are to visit your website. A high amount of people who convert from visitors to customers starts with getting people to your page. If you’re unsure of how to write SEO content yourself, hire a content writer who’s familiar with search engine optimization.
Once people land on your website, you have the chance to boost your conversion rate. The home page is where you should concentrate most of your efforts to improve your conversion rate. If you don’t grab visitors’ attention on your homepage, you may never have another opportunity to turn them into customers again. You want to prevent visitors from closing your site before becoming a customer.
You want visitors to be able to make sense of your website, and quickly. Don’t make your visitors work to find out what products you sell or services you offer. There are plenty of competitors out there no matter what business you’re in, and visitors will quickly find a site that’s easier to navigate if yours is too confusing.
An important aspect to building a brand identity is controlling the brand. Large companies have entire documents defining the logo, colors, verbiage, etc. of their brand. However, it is often the little things that get overlooked. In social media there