Blog Archives

How Much Should I Invest in my Website?

Pricing out the cost of building a website is a very subjective question because of the multitude of the internal and external moving parts. The agency you choose for your project also makes a difference. Here at Bevelwise, we have

Posted in Internet Marketing, Web Development, Website Design

How Content and Design Affect Website Conversion Rates

Sam Mauzy is a blogger who also works hand-in-hand with a conversion optimization company that helps clients improve their landing page design in order to convert more browsers into customers.

Most companies have a website these days, or in the very least know the importance of having one. The purpose of having a website is to make people aware and interested in what you have to sell. Odds are that you’ve heard the term “conversion rate” before, even if you’re not really sure what it means or how to get it. When building a website, it’s important to understand conversion rate if you want to make your website work for you, rather than having it simply be a digital brochure.

Conversion rate works hand-in-hand with search engine optimization (SEO). By using well-targeted keywords, you can amp up how often your website appears in search engine results. The more your website comes up in results, the more likely people are to visit your website. A high amount of people who convert from visitors to customers starts with getting people to your page. If you’re unsure of how to write SEO content yourself, hire a content writer who’s familiar with search engine optimization.

Once people land on your website, you have the chance to boost your conversion rate. The home page is where you should concentrate most of your efforts to improve your conversion rate. If you don’t grab visitors’ attention on your homepage, you may never have another opportunity to turn them into customers again. You want to prevent visitors from closing your site before becoming a customer.

You want visitors to be able to make sense of your website, and quickly. Don’t make your visitors work to find out what products you sell or services you offer. There are plenty of competitors out there no matter what business you’re in, and visitors will quickly find a site that’s easier to navigate if yours is too confusing.

Posted in Web Analytics, Web Development

Using Open Graph to Control Branding

An important aspect to building a brand identity is controlling the brand. Large companies have entire documents defining the logo, colors, verbiage, etc. of their brand. However, it is often the little things that get overlooked. In social media there

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Posted in Social Media Marketing, Web Development

What exactly is a bad website & how do you fix it?

On my way into work this morning, I passed a local computer repair shop and they have one of those messaging signs. This one said “we fix bad websites”.  Obviously that got my attention, but I am always on the

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Posted in Marketing Strategy, Web Analytics, Web Development

Analyzing your audience’s web habits to improve website performance

[youtube]FDWt2MyOS1k[/youtube] How much actionable information do you have about your web visitors? Can you predict their wants, goals, needs and behavior? Are you using analytic data to improve website performance? Do you utilize any re-targeting, ad networks, Search Engine Marketing

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Posted in Marketing Strategy, Web Analytics, Web Development

Extra parked or redirect domains don’t show up in search engines

Extra or redirect domains that redirect to a different “primary” domain do not help you by showing up in search engine results.  For example, if Bevelwise were to own the domain websitemarketinggrandrapids.com which is full of keywords and redirect that domain’s

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Development

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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