Bevelwise Blog

Who Can I Trust With Our Web Strategy?

March 4, 2016

So if you are involved in web strategy or managing SEO, SEM, PPC, Social, etc. for your company or in the industry, you probably get a lot of opinions on rights, wrongs, best practices, and trends.  How do you determine

From a Web Developer: 2016’s Web Design Trends

January 19, 2016

Web design in 2015 was quite similar to that of 2014. The “Hamburger menu” sat in the upper-corner of numerous websites, designs stayed minimal, and typography replaced boring text. So, what’s in store for 2016? Animations We can all agree that

eCommerce Best Practices – Series Part 1

November 11, 2015

Every  developer it seems has an opinion on what platform to use for eCommerce.  We are going to spend a few of these posts on what should happen for eCommerce best practices, regardless of platform. If you have built your

How to Fix a Googlebot Access Issue With CSS and JS Files

September 2, 2015

If you have a Webmaster Tools account, there is a good chance you’ve recently received this warning about a “Googlebot Access Issue.” “Google systems have recently detected an issue with your homepage that affects how well our algorithms render and

Website Innovation *Taken* by Bad Hosting

January 8, 2015

Some agencies build, design, and / or maintain websites for a living while others build, design, and / or maintain websites for their clients. The difference is critical because, with the wrong arrangement, even the simplest aspects of having a

Website Development That Protects You

December 2, 2014

The need for new features and revisions on a website is unavoidable, but you don’t have to get caught in the middle of a change, especially when that change temporarily hinders website performance and appearance. Such a situation can equate to

Faster Website Loading Can Be Yours

November 14, 2014

Websites, and the coding that makes them, are growing more complex by the day. The web is capable of some pretty incredible things now, more so than it was even a just year ago. As such, with all of the

How Much Should I Invest in my Website?

December 19, 2013

Pricing out the cost of building a website is a very subjective question because of the multitude of the internal and external moving parts. The agency you choose for your project also makes a difference. Here at Bevelwise, we have

How Content and Design Affect Website Conversion Rates

May 3, 2012

Sam Mauzy is a blogger who also works hand-in-hand with a conversion optimization company that helps clients improve their landing page design in order to convert more browsers into customers.

Most companies have a website these days, or in the very least know the importance of having one. The purpose of having a website is to make people aware and interested in what you have to sell. Odds are that you’ve heard the term “conversion rate” before, even if you’re not really sure what it means or how to get it. When building a website, it’s important to understand conversion rate if you want to make your website work for you, rather than having it simply be a digital brochure.

Conversion rate works hand-in-hand with search engine optimization (SEO). By using well-targeted keywords, you can amp up how often your website appears in search engine results. The more your website comes up in results, the more likely people are to visit your website. A high amount of people who convert from visitors to customers starts with getting people to your page. If you’re unsure of how to write SEO content yourself, hire a content writer who’s familiar with search engine optimization.

Once people land on your website, you have the chance to boost your conversion rate. The home page is where you should concentrate most of your efforts to improve your conversion rate. If you don’t grab visitors’ attention on your homepage, you may never have another opportunity to turn them into customers again. You want to prevent visitors from closing your site before becoming a customer.

You want visitors to be able to make sense of your website, and quickly. Don’t make your visitors work to find out what products you sell or services you offer. There are plenty of competitors out there no matter what business you’re in, and visitors will quickly find a site that’s easier to navigate if yours is too confusing.

Using Open Graph to Control Branding

October 31, 2011

An important aspect to building a brand identity is controlling the brand. Large companies have entire documents defining the logo, colors, verbiage, etc. of their brand. However, it is often the little things that get overlooked. In social media there

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