Bevelwise Blog

5 Steps to a Successful PPC Campaign in AdWords

January 22, 2016

From first glance, running a successful pay per click (PPC) campaign seems like it would be an easy thing to do. Then the running of the campaign begins, and we find the exact opposite. Depending on your goals, you may

Seach Engine Strategies 2010 In Chicago

October 21, 2010

This is Steve Wellman at Bevelwise coming to you just after Search Engine Strategies 2010 in Chicago. What a great event this has been. There are tons of industry experts in town for the event speaking and sitting on panels for

Budget Adwords Wisely by Using Google Analytics

October 6, 2009

Use Google Analytics to optimize your Adwords Pay-Per-Click spending by monitoring your conversion rate, bounce rate, and ROI. First, link your Adwords to Analytics. Tip, do it from your login account (same admin on both), not a My-Client-Account MCC. Make

AdWord’s Low Share of Voice Status

September 23, 2009

Google AdWords has a new keyword “status” message called “Low Share of Voice.” We are getting to the bottom of what this means and how it impacts our clients’ campaigns. If you hover your curser over this status message, it

Google Conversion Tracking Site Stats Logo – Now Optional

September 18, 2008

Finally! Google AdWords conversion tracking users are no longer required to display the “Google Site Stats” logo on the conversion pages of their web sites. Previously, a small but visible text block that read “Google Site Stats” automatically appeared on

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