Blog Archives

What are your company’s value propositions and differentiators?

Just re-reading a great article from Jeffrey Gitomer in the local business journal. It resonated with me because we preach this to all of our clients when talking strategy for their marketing and sales efforts. Everyone needs to know their

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Posted in Internet Marketing, Marketing Strategy

Emotional Marketing Messaging vs. Facts Based Rational Messaging

I was just re-reading an Article from earlier this year in Advertising Age that talked about why emotional marketing messages beat the rational ones. They looked at 880 case studies, covering two recessions to see if there was any difference

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Success in Local Business SEO

1.Non-Business Name Searches: It’s great if people searching the internet are discovering your website without typing in the name of your business. Probably most of these visitors were previously unaware of your business. This signifies that your website is ranking

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Have you locked up your Brand Identity for Social Media?

There are several sites out there that people use for sharing information and more social media aspects that you should consider registering your name. Even if you don’t plan to use Facebook or Twitter, we would advise you at least

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Using Twitter in your Marketing Mix for Businesses

Twitter is a good idea for your business if you believe in Social Media as a way for humans to connect and engage in conversation. Twitter can bring great minds together, and gives you daily opportunities to learn and grow

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Advertising of the future is interactive and location sensitive

Dockers has an interactive ad which displays while an iPhone game (or possibly other apps) is loading. The ad, called “Shake down to Get Down”, asks the person to shake the phone in order to make the person on the

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Print or SEO?

The Grand Rapids Press announced in yesterday’s edition that they are making employee cuts and possibly future cuts to delivery in the coming months due to the “current economic climate.” Publisher Day Gaydou had been keeping this under wraps but

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Question and Answer Sites are exploding

As reported by web monitor Hitwise, this sites have been growing faster than the web itself. Between 2006-2008, use of these types of sites has increased 889%. The report was based on data from eight leading Q&A; sites, and of

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Demarketing is what the ecomony demands…

What is demarketing you ask? It is the concept of determining what customer or industry segments are your most profitable and focusing all of your marketing dollars in a segment you know will bring you profit. Don’t spend money on

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Bevelwise is

a full service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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