Blog Archives

10 Reasons Why Your Company Needs a Strong Social Media Presence

We get it, every time you turn around there is another social media platform launching!  It can be overwhelming, but it’s so important to choose the correct social media platform for your business and utilize social media correctly. 10 Reasons

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Posted in Social Media Marketing

Social Media Strategy – trigger interaction & response

You do not have to be consumer oriented company to be able to use social media to advance your Brand, thoughts, products, and engagement with your audience. There are plenty of people professionally that look for helpful information for their

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

What are your company’s value propositions and differentiators?

Just re-reading a great article from Jeffrey Gitomer in the local business journal. It resonated with me because we preach this to all of our clients when talking strategy for their marketing and sales efforts. Everyone needs to know their

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Posted in Internet Marketing, Marketing Strategy

Video SEO Benefits your Overall SEO Strategy

Optimizing video has always posed great opportunities in the SEO world, and all companies should find ways to leverage this medium. The internet has become more diverse and more visual over time, and that’s not going to slow down. It’s

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

Is it Social Media or should it really be Public Media

The term Social Media is not really accurate any more. Why? Because we have moved well beyond “social” into doing business. You want information to get into the marketplace, just turn to Twitter, Facebook, LinkedIn, Flickr, Digg, Delicious, etc –

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Have you locked up your Brand Identity for Social Media?

There are several sites out there that people use for sharing information and more social media aspects that you should consider registering your name. Even if you don’t plan to use Facebook or Twitter, we would advise you at least

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Posted in Uncategorized

Social Media Optimization: Business Marketing Mix

Social media optimization is a set of methods for generating publicity & conversations through social media and online communities. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from

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Posted in Uncategorized

Should I put my marketing dollars into Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, or a blended online media strategy?

How do you know if you should use Search Engine Optimization (SEO)? Can I get better results from Pay-Per-Click (PPC)? These are the main two strategies in use today, especially for the small to medium enterprise. Both strategies are entirely

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Posted in Uncategorized

Using Twitter in your Marketing Mix for Businesses

Twitter is a good idea for your business if you believe in Social Media as a way for humans to connect and engage in conversation. Twitter can bring great minds together, and gives you daily opportunities to learn and grow

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Posted in Uncategorized

Improve Adwords Pay-per-Click (PPC) Quality Score to Lower your Cost-per-Click

It can be very confusing to understand a keyword’s quality score. How does Google concoct my score? What’s a good quality score to receive? Why bother improving quality scores? Bevelwise complied a bunch of information from the AdWords blog and

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Posted in Uncategorized

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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