Blog Archives

Facebook Introduces Graph Search: Social Discovery’s New Frontier

Facebook has always emphasized the importance of the quality of your followers, versus playing the pure numbers game with your fan-count. With its latest feature, Graph Search, this is more true now than ever before. The upgrade in Facebook’s search, which was

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Posted in Social Media Marketing

Facebook Marketing & Fan Interaction 101

Guest author Brandon Williams writes for AdMedia.com covering Internet Marketing, Remarketing, PPC and more. Facebook is a wonderful way to utilize your personality to interact with fans and to simply show them you’re not just a big-time company that isn’t concerned with their

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Posted in Internet Marketing, Social Media Marketing

How to Schedule Posts in Facebook without HootSuite

Do you still use HootSuite or other third-party applications to manage Facebook? It used to be a strategic and efficient way to go, but if you’re still using these tools to schedule posts— you’ll want to re-evaluate your process.

There are several reasons why scheduling posts in advance using HootSuite is doing a disservice to your social media efforts. 1. First, as third-party management tools became popular, users got better at noticing and distinguishing between posts that were made in Facebook and those that weren’t. People simply weren’t engaging as much with Fan Pages that weren’t naturally in Facebook taking the time to post. 2. Facebook of course understood this, and developed their EdgeRank algorithm to reflect it. Fan Pages with stronger EdgeRanks are more likely to have their posts appear in fans’ News Feeds, and using third-party scheduling tools hurts your EdgeRank. 3. The best reason why you shouldn’t be using HootSuite anymore? You can now schedule posts directly in Facebook!

How to Schedule Posts Directly in Facebook

It’s really pretty simply once you know it’s there (and until a week or 2 ago, it wasn’t!—What took you so long, Facebook?). When making a post, click on the clock on the bottom left of the status update.

How to schedule directly in facebook

You can directly schedule posts in Facebook up to 6 months in the future and in 15 minute time intervals. You can also “schedule” posts in the past. If you choose a past date, it will appear on the appropriate date on your Fan Page’s Timeline.

Schedule posts in facebook

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

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