Blog Archives

Hashtags on Facebook – Are They Really Working?

In June Facebook introduced the use of hashtags.  Everyone expected it to be the next big thing and take off the way it did for Twitter.  By using hashtags, Facebook hoped individuals could follow  topics throughout the network.   Everyone was

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Posted in Social Media Marketing

Is Linkedin Right for Your Business?

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Facebook Introduces Graph Search: Social Discovery’s New Frontier

Facebook has always emphasized the importance of the quality of your followers, versus playing the pure numbers game with your fan-count. With its latest feature, Graph Search, this is more true now than ever before. The upgrade in Facebook’s search, which was

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Posted in Social Media Marketing

How to Schedule Posts in Facebook without HootSuite

Do you still use HootSuite or other third-party applications to manage Facebook? It used to be a strategic and efficient way to go, but if you’re still using these tools to schedule posts— you’ll want to re-evaluate your process.

There are several reasons why scheduling posts in advance using HootSuite is doing a disservice to your social media efforts. 1. First, as third-party management tools became popular, users got better at noticing and distinguishing between posts that were made in Facebook and those that weren’t. People simply weren’t engaging as much with Fan Pages that weren’t naturally in Facebook taking the time to post. 2. Facebook of course understood this, and developed their EdgeRank algorithm to reflect it. Fan Pages with stronger EdgeRanks are more likely to have their posts appear in fans’ News Feeds, and using third-party scheduling tools hurts your EdgeRank. 3. The best reason why you shouldn’t be using HootSuite anymore? You can now schedule posts directly in Facebook!

How to Schedule Posts Directly in Facebook

It’s really pretty simply once you know it’s there (and until a week or 2 ago, it wasn’t!—What took you so long, Facebook?). When making a post, click on the clock on the bottom left of the status update.

How to schedule directly in facebook

You can directly schedule posts in Facebook up to 6 months in the future and in 15 minute time intervals. You can also “schedule” posts in the past. If you choose a past date, it will appear on the appropriate date on your Fan Page’s Timeline.

Schedule posts in facebook

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media & Online Advertising Help You Reach Your Audience

Lately I’ve been hearing a lot of my friends complaining that they are “creeped out” when they see Facebook ads tailored to their demographics or interests, or when they see ads from websites they have recently visited on other websites.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing

Social Media Strategy – trigger interaction & response

You do not have to be consumer oriented company to be able to use social media to advance your Brand, thoughts, products, and engagement with your audience. There are plenty of people professionally that look for helpful information for their

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media allows you to listen like never before & respond appropriately

Social Media has made it easier than ever for consumers and business people to get their opinions heard and get them into circulation faster than ever before. It also creates challenges – like should you listen? or what should you

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Seven Steps for Social Media Strategy Integration for your Company

I love this article from last summer about the 52 questions to ask when hiring a social media company. This article is spot on if you are serious about Social Media. It goes way in depth in some cases, especially

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Local Search and the Multi-Platform Approach

I was just reading this article from Search Engine Land about the topic above. While their “case study” method left a bit to be desired (why would you ever go from your own Facebook page to the yellow pages and

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Posted in Uncategorized

Twitter to be Indexed on Google and Bing

Both Google and Bing (with Yahoo SERP going to be powered by Bing they will really be one in the same) plan to begin indexing Twitter tweets in 2010. That will allow them to show the the tweets within the

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Posted in Uncategorized

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