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4 First Steps to Begin Instagram Advertising

November 24, 2015

Putting your business on Instagram can bring some real challenges and potential pitfalls, but advertising your business on Instagram may provide some excellent return on investment. With a connected company Facebook Page and Facebook Ad Manager now helping you create Instagram

Hashtags on Facebook – Are They Really Working?

October 24, 2013

In June Facebook introduced the use of hashtags.  Everyone expected it to be the next big thing and take off the way it did for Twitter.  By using hashtags, Facebook hoped individuals could follow  topics throughout the network. Everyone was

Is Linkedin Right for Your Business?

April 11, 2013

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

How to Schedule Posts in Facebook without HootSuite

June 7, 2012

Do you still use HootSuite or other third-party applications to manage Facebook? It used to be a strategic and efficient way to go, but if you’re still using these tools to schedule posts— you’ll want to re-evaluate your process.

There are several reasons why scheduling posts in advance using HootSuite is doing a disservice to your social media efforts. 1. First, as third-party management tools became popular, users got better at noticing and distinguishing between posts that were made in Facebook and those that weren’t. People simply weren’t engaging as much with Fan Pages that weren’t naturally in Facebook taking the time to post. 2. Facebook of course understood this, and developed their EdgeRank algorithm to reflect it. Fan Pages with stronger EdgeRanks are more likely to have their posts appear in fans’ News Feeds, and using third-party scheduling tools hurts your EdgeRank. 3. The best reason why you shouldn’t be using HootSuite anymore? You can now schedule posts directly in Facebook!

How to Schedule Posts Directly in Facebook

It’s really pretty simply once you know it’s there (and until a week or 2 ago, it wasn’t!—What took you so long, Facebook?). When making a post, click on the clock on the bottom left of the status update.

How to schedule directly in facebook

You can directly schedule posts in Facebook up to 6 months in the future and in 15 minute time intervals. You can also “schedule” posts in the past. If you choose a past date, it will appear on the appropriate date on your Fan Page’s Timeline.

Schedule posts in facebook

Local Search and the Multi-Platform Approach

May 7, 2010

I was just reading this article from Search Engine Land about the topic above. While their “case study” method left a bit to be desired (why would you ever go from your own Facebook page to the yellow pages and

Twitter to be Indexed on Google and Bing

January 18, 2010

Both Google and Bing (with Yahoo SERP going to be powered by Bing they will really be one in the same) plan to begin indexing Twitter tweets in 2010. That will allow them to show the the tweets within the

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