Putting your business on Instagram can bring some real challenges and potential pitfalls, but advertising your business on Instagram may provide some excellent return on investment. With a connected company Facebook Page and Facebook Ad Manager now helping you create Instagram
Facebook has always emphasized the importance of the quality of your followers, versus playing the pure numbers game with your fan-count. With its latest feature, Graph Search, this is more true now than ever before. The upgrade in Facebook’s search, which was
Do you still use HootSuite or other third-party applications to manage Facebook? It used to be a strategic and efficient way to go, but if you’re still using these tools to schedule posts— you’ll want to re-evaluate your process.
There are several reasons why scheduling posts in advance using HootSuite is doing a disservice to your social media efforts. 1. First, as third-party management tools became popular, users got better at noticing and distinguishing between posts that were made in Facebook and those that weren’t. People simply weren’t engaging as much with Fan Pages that weren’t naturally in Facebook taking the time to post. 2. Facebook of course understood this, and developed their EdgeRank algorithm to reflect it. Fan Pages with stronger EdgeRanks are more likely to have their posts appear in fans’ News Feeds, and using third-party scheduling tools hurts your EdgeRank. 3. The best reason why you shouldn’t be using HootSuite anymore? You can now schedule posts directly in Facebook!
How to Schedule Posts Directly in Facebook
It’s really pretty simply once you know it’s there (and until a week or 2 ago, it wasn’t!—What took you so long, Facebook?). When making a post, click on the clock on the bottom left of the status update.
You can directly schedule posts in Facebook up to 6 months in the future and in 15 minute time intervals. You can also “schedule” posts in the past. If you choose a past date, it will appear on the appropriate date on your Fan Page’s Timeline.
Lately I’ve been hearing a lot of my friends complaining that they are “creeped out” when they see Facebook ads tailored to their demographics or interests, or when they see ads from websites they have recently visited on other websites.
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Social Media has made it easier than ever for consumers and business people to get their opinions heard and get them into circulation faster than ever before. It also creates challenges – like should you listen? or what should you
I love this article from last summer about the 52 questions to ask when hiring a social media company. This article is spot on if you are serious about Social Media. It goes way in depth in some cases, especially
Brand Identity is one of the most important part of your marketing and making sure you’ve obtained your name on social media channels is step one. There are several sites out there that people use for sharing information and more