Blog Archives

Top 3 Most Overlooked Google Analytics Reports

People like to hate on Google. Whether it is because of privacy concerns, shady practices or the power they yield in their massive checkbooks it’s just…easy. While I certainly don’t agree with everything the “Don’t be evil” company, I have

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Posted in Internet Marketing, Marketing Strategy, Web Analytics

How to Future Proof Your Website or Blog Today

Ever since Google+ launched, I’ve sensed some dark undertones and ulterior motives at play. Not to say Google is going against their “Don’t be evil” motto, but there were definitely bigger things in the works. So far, we’ve seen Google

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Posted in Internet Marketing

Website Landing Page Optimization Based on Traffic Source

Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce, Incentivized Leads, and Direct Lead Generation. These are,

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing, Web Analytics

Analyzing Your Audience’s Web Habits to Improve Website Performance

[youtube]FDWt2MyOS1k[/youtube] How much actionable information do you have about your web visitors? Can you predict their wants, goals, needs and behavior? Are you using analytic data to improve website performance? Do you utilize any re-targeting, ad networks, Search Engine Marketing

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Posted in Marketing Strategy, Web Analytics, Web Development

Using Your Web Analytics To Make Actual Business Decisions

I have spoken with a number of people who have websites, and some who even have Analytics. (usually Google Analytics, because it costs $0.00) One of my favorite questions to ask is “what do you most enjoy looking at in

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

5 New Features Google Analytics Offers In The New Beta AdWords Stat Tool

A couple of us Internet Marketers here at Bevelwise were just talking about this a few weeks ago. I had even provided this as feedback to a Google survey a few months ago that I would like to see, specifically

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), Web Analytics

Budget Adwords Wisely by Using Google Analytics

Use Google Analytics to optimize your Adwords Pay-Per-Click spending by monitoring your conversion rate, bounce rate, and ROI. First, link your Adwords to Analytics. Tip, do it from your login account (same admin on both), not a My-Client-Account MCC. Make

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Posted in Pay Per Click Advertising (PPC)

To www or not to www

When you go to a website, say Bevelwise for instance, do you type or in the address bar? If you care at all about SEO what your users type into their address bar should concern you. Personally, I

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Posted in Uncategorized

Actionable Insight Into Your Advertising and Website Design

Just discovered this great Google Analytics overview video on their conversion university channel. Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make

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Posted in Marketing Strategy

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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