Blog Archives

Why You Should Care about Hummingbird

We’re not talking about the actual bird, although they are rather pretty things…. Google has announced a new algorithm has been/is being rolled out across the interwebs. This is the first major change for the search engine behemoth in an

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Posted in Internet Marketing, Search Engine Optimization (SEO)

Google’s New Keyword Planner…Does New = Better?

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  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO)

Making Mobile Paid Search A Priority For Your Campaigns

I believe that if you’re in marketing or if you’re reading this that it’s not news to you that marketing to users on their mobile devices is a good thing.  I’m also not going to barrage you with the hundreds

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Posted in Pay Per Click Advertising (PPC)

How to Future Proof Your Website or Blog Today

Ever since Google+ launched, I’ve sensed some dark undertones and ulterior motives at play. Not to say Google is going against their “Don’t be evil” motto, but there were definitely bigger things in the works. So far, we’ve seen Google

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Posted in Internet Marketing

8 Ways to Improve Your Online Marketing Efforts in 2013

With the end of the world behind us (we made it!) and 2013 just a few days away, it may be time for us to start looking ahead. In 2012, the world of online marketing took some hard turns and

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Posted in Marketing Strategy

Drive Engagement with New Google+ Communities

Google+ recently introduced Communities, its latest feature designed to connect and group together like-minded users to share content and discuss subjects they are truly passionate about. There is a lot of room for growth with this feature and it could mean

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Posted in Social Media Marketing

How To Build A Link Building Strategy To Fuel Your SEO

Anyone who talks to you long enough about an SEO strategy will surely bring up inbound links and how important they are to your website’s organic rankings.  This is surely one of the most important aspects to your SEO strategy

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Posted in Search Engine Optimization (SEO)

Google Adwords Call Metrics Effectiveness and Billing Changes

If you haven’t already been using Google’s Adwords Call Metrics feature then you really need to look into it. Sadly, if you don’t already know about it then you have missed some functionality that was initially rolled out as free.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Web Analytics

Google Adwords Extends Ad Titles To Test And Improve CTR

Google is always making changes and testing the way they display results and ads. We all know about the change from a while back when they stopped calling ads “Sponsored Results” and starting call them “Ads”. This made a big

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

Video SEO Benefits your Overall SEO Strategy

Optimizing video has always posed great opportunities in the SEO world, and all companies should find ways to leverage this medium. The internet has become more diverse and more visual over time, and that’s not going to slow down. It’s

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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