Blog Archives

Video SEO Benefits your Overall SEO Strategy

Optimizing video has always posed great opportunities in the SEO world, and all companies should find ways to leverage this medium. The internet has become more diverse and more visual over time, and that’s not going to slow down. It’s

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

Twitter to be Indexed on Google and Bing

Both Google and Bing (with Yahoo SERP going to be powered by Bing they will really be one in the same) plan to begin indexing Twitter tweets in 2010. That will allow them to show the the tweets within the

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Posted in Uncategorized

Google Jumping Out of the Internet & Into Your Hardware

Google’s take over of your internet connected devices is now becoming more clear. The are taking a multi-pronged approach targeting mobile, netbooks, tablets, laptops and PC’s. Android 2.0 is now released on the largest cellular carrier (Verizon) in the US

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Posted in Internet Marketing

Google buys Mobile Ad Leader AdMob

Marketing to Mobile Devices is here to stay and only going to increase. With the new droids and Blackberry Storm2 and the iPhone, this is only going to be more prevalent and more people move to these data savvy phones.

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Posted in Uncategorized

Budget Adwords Wisely by Using Google Analytics

Use Google Analytics to optimize your Adwords Pay-Per-Click spending by monitoring your conversion rate, bounce rate, and ROI. First, link your Adwords to Analytics. Tip, do it from your login account (same admin on both), not a My-Client-Account MCC. Make

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Posted in Pay Per Click Advertising (PPC)

AdWord’s Low Share of Voice Status

Google AdWords has a new keyword “status” message called “Low Share of Voice.” We are getting to the bottom of what this means and how it impacts our clients’ campaigns. If you hover your curser over this status message, it

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Posted in Uncategorized

Social Media Optimization: Business Marketing Mix

Social media optimization is a set of methods for generating publicity & conversations through social media and online communities. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from

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Posted in Uncategorized

Local Business SEO – #1 Use a Local Phone Number

What can a local business do online when competing with a big, national brand? The websites of both local and national brands make their products/services available 24/7. But one thing big brands lack is community uniqueness and it can be

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Posted in Uncategorized

Where Should I Put my Marketing Dollars?

How do you know if you should use Search Engine Optimization (SEO)? Can I get better results from Pay-Per-Click (PPC)? These are the main two strategies in use today, especially for the small to medium enterprise. Both strategies are entirely

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Posted in Marketing Strategy

Using Twitter in your Marketing Mix for Businesses

Using Twitter is a good idea for your business if you believe in Social Media as a way for humans to connect and engage in conversation. Twitter can bring great minds together, and gives you daily opportunities to learn and

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Posted in Social Media Marketing

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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