Twitter is a good idea for your business if you believe in Social Media as a way for humans to connect and engage in conversation. Twitter can bring great minds together, and gives you daily opportunities to learn and grow as a company. Twitter is like blogging except you only have 140 short characters to communicate your message. It is like instant messaging except it is public and can attract traffic to your website. A Tweet is not directed to just one person because it is visible to anyone.
Twitter is a way to drive real traffic to your site. The way to use it is to build a network of “followers” and people/companies you are “following.” Following people shows that you are not just talking about yourself but also listening to what your potential customers and industry leaders are saying. By interacting with others you are giving people reason to listen to you as well. Think of Twitter as an intercom, not a megaphone.
When setting up your company’s Twitter profile, create your company image that lets your brand stand out. Put up a picture… make it your company logo. Make sure you fill out your profile bio/info. This authenticates your Twitter profile.
Follow your brand and industry in Twitter conversations. Use Twitter Search to look for conversations about topics that are of interest to your company. Look for conversations about your brand, competitors, and words about your industry. This is a great way to build and improve your network. Engage with your potential customers. Try talking about their interest too, not just yourself… you need to show that you are a human. If you are going to bother Tweeting, it means that you want humans to connect.
When sharing content, it is very important to only share information that is useful/fun/interesting. Otherwise, you might sound like you are “preaching” a sales pitch about your company or products to people and they might tune you out. Twitter is not a one-way conversation.
Share content that spreads rapidly such as:
- New Content/data
- Links to cool/relevant sites
- Industry articles
- Interesting blog posts
- Videos (funny ones get spread the most)
- Slides and presentations
- News releases
Information that rarely gets shared:
After you have wrote some “tweets,” added profiles to follow, and gained followers, you can check out how your profile ranks. Here is a cool free tool to grade your Twitter account: www.twitter.grader.com.
Tips to make Tweeting easier:
- Use tools like “TwitterFox,” “TweetDeck,” or “Twhirl” to make managing Twitter easier and faster
- Use services like Twitter Search to make sure you see if someone’s talking about your company. Try to participate where it makes sense.
- Use tools like TinyURL http://www.tiny.cc/ or http://bit.ly/ to shorten long URLs (because you only get 140 characters)
Twitter can be a great way to attract customers, network, and interact with your current customers, but you have to understand the Twitter culture or you could actually turn these people away. Time to Tweet! Feel free to contact us at Bevelwise if you have questions or need some help.