Google announced today that it would be rolling out a brand new report within Google AdWords that would give advertisers the ability to view organic and paid query performance within the AdWords interface. This upgrade has just improved that reporting process for all pay-per-click project managers.
If you have your Google webmaster tools account linked with your Google Analytics account and your Analytics account linked to your AdWords account, you will be able to see the side-by-side data within on your dimensions tap when you segment by “Paid & Organic.” Google AdWords is pulling the information from Google Webmaster tools. If you do not have Google Webmaster Tools, you will not be able to see these data within Google AdWords.
- This report now gives project managers the ability to view the performance of when their pay-per-click ad was shown, when an organic listing displayed and when both your ad and organic listing displayed. The new transparency this report provides now allows project managers to better optimize their campaigns based on organic and paid performance.
- It will also give project managers the ability to spot trends in a timely manner. With the side-by-side reporting, you will be able to see how your client’s pay-per-click traffic is trending compared to organic and vise-versa.
- This new found feature will also give project managers the ability to show clients how search engine optimization and pay-per-click advertising work together to boost search engine visibility.
- It will also cut down on reporting time for project manager who are reporting on both pay-per-click advertising and search engine optimization.
The new organic and paid query side- by-side report adds a little more transparency into how pay-per-click and search engine optimization work together to boost search engine visibility. I know that I am excited for the new reporting feature. How do you feel about it?
Contact Bevelwise to learn more of if you’d like a report of your own.