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Digital Marketing Trends for 2014

January 31, 2014

In digital marketing terms, the year 2013 will go down as the year that transformed…digital marketing. With the emergence of new technologies, the steady surge of social media platforms and heightened customer savvy, marketers and businesses are now looking toward

Is Linkedin Right for Your Business?

April 11, 2013

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

How Much is the Value of Social Media Worth?

February 26, 2013

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

Facebook Marketing & Fan Interaction 101

August 10, 2012

Guest author Brandon Williams writes for AdMedia.com covering Internet Marketing, Remarketing, PPC and more. Facebook is a wonderful way to utilize your personality to interact with fans and to simply show them you’re not just a big-time company that isn’t concerned with their

Using Open Graph to Control Branding

October 31, 2011

An important aspect to building a brand identity is controlling the brand. Large companies have entire documents defining the logo, colors, verbiage, etc. of their brand. However, it is often the little things that get overlooked. In social media there

New Twitter Features Improve Usability

August 11, 2011

Not to be left in the shadows of the attention that Facebook and Google+ have been getting recently; Twitter has been busy rolling out changes this week. New platform transition, new activity stream, new @username stream, new share an image

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