Blog Archives

New Twitter Features Improve Usability

Not to be left in the shadows of the attention that Facebook and Google+ have been getting recently; Twitter has been busy rolling out changes this week. New platform transition, new activity stream, new @username stream, new share an image

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Should your business try Groupon, Living Social, & Google Offers?

[youtube]7_Uby-fpbMg[/youtube] Looks like the online promotions space is thriving. More and more special offers sites are being created. Google even went and developed their Google Offers product after they failed to buy Groupon for $6 Billion – that’s right $6

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media & Online Advertising Help You Reach Your Audience

Lately I’ve been hearing a lot of my friends complaining that they are “creeped out” when they see Facebook ads tailored to their demographics or interests, or when they see ads from websites they have recently visited on other websites.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing

Google Adwords Call Metrics Effectiveness and Billing Changes

If you haven’t already been using Google’s Adwords Call Metrics feature then you really need to look into it. Sadly, if you don’t already know about it then you have missed some functionality that was initially rolled out as free.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Web Analytics

Google Adwords Extends Ad Titles To Test And Improve CTR

Google is always making changes and testing the way they display results and ads. We all know about the change from a while back when they stopped calling ads “Sponsored Results” and starting call them “Ads”. This made a big

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

Top Search Terms and Visited sites for 2010

Experian does an annual study on the top search terms for each year and the top ten visited URLs for each year. Below you will find a graphic for 2010 versus 2009. Facebook found itself at the top of both

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Posted in Internet Marketing, Marketing Strategy, Web Analytics

Using Your Web Analytics To Make Actual Business Decisions

I have spoken with a number of people who have websites, and some who even have Analytics. (usually Google Analytics, because it costs $0.00) One of my favorite questions to ask is “what do you most enjoy looking at in

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

Video SEO Benefits your Overall SEO Strategy

Optimizing video has always posed great opportunities in the SEO world, and all companies should find ways to leverage this medium. The internet has become more diverse and more visual over time, and that’s not going to slow down. It’s

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

5 New Features Google Analytics Offers In The New Beta AdWords Stat Tool

A couple of us Internet Marketers here at Bevelwise were just talking about this a few weeks ago. I had even provided this as feedback to a Google survey a few months ago that I would like to see, specifically

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

Local Search and the Multi-Platform Approach

I was just reading this article from Search Engine Land about the topic above. While their “case study” method left a bit to be desired (why would you ever go from your own Facebook page to the yellow pages and

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Posted in Uncategorized

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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