Blog Archives

Should your Business Try Groupon, Living Social, & Google Offers?

[youtube]7_Uby-fpbMg[/youtube] Looks like the online promotions space is thriving. More and more special offers sites are being created. Google even went and developed their Google Offers product after they failed to buy Groupon for $6 Billion – that’s right $6

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media & Online Advertising Help You Reach Your Audience

Lately I’ve been hearing a lot of my friends complaining that they are “creeped out” when they see Facebook ads tailored to their demographics or interests, or when they see ads from websites they have recently visited on other websites.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing

What Are Your Company’s Value Propositions and Differentiators?

Just re-reading a great article from Jeffrey Gitomer in the local business journal. It resonated with me because we preach this to all of our clients when talking strategy for their marketing and sales efforts. Everyone needs to know their

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Posted in Internet Marketing, Marketing Strategy

Is it Social Media or should it really be Public Media

The term Social Media is not really accurate any more. Why? Because we have moved well beyond “social” into doing business. You want information to get into the marketplace, just turn to Twitter, Facebook, LinkedIn, Flickr, Digg, Delicious, etc –

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Emotional Marketing Messaging vs. Facts Based Rational Messaging

I was just re-reading an Article from earlier this year in Advertising Age that talked about why emotional marketing messages beat the rational ones. They looked at 880 case studies, covering two recessions to see if there was any difference

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Posted in Marketing Strategy

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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