Just re-reading a great article from Jeffrey Gitomer in the local business journal. It resonated with me because we preach this to all of our clients when talking strategy for their marketing and sales efforts. Everyone needs to know their
I have spoken with a number of people who have websites, and some who even have Analytics. (usually Google Analytics, because it costs $0.00) One of my favorite questions to ask is “what do you most enjoy looking at in
I was just re-reading an Article from earlier this year in Advertising Age that talked about why emotional marketing messages beat the rational ones. They looked at 880 case studies, covering two recessions to see if there was any difference
Using Twitter is a good idea for your business if you believe in Social Media as a way for humans to connect and engage in conversation. Twitter can bring great minds together, and gives you daily opportunities to learn and
It can be very confusing to understand a keyword’s quality score. How does Google concoct my score? What’s a good quality score to receive? Why bother improving quality scores? Bevelwise complied a bunch of information from the AdWords blog and
Dockers has an interactive ad which displays while an iPhone game (or possibly other apps) is loading. The ad, called “Shake Down to Get Down”, asks the person to shake the phone in order to make the person on the
Here is the full press release and story of why we changed our name. Happy reading. Click here to read it.