Blog Archives

What are your company’s value propositions and differentiators?

Just re-reading a great article from Jeffrey Gitomer in the local business journal. It resonated with me because we preach this to all of our clients when talking strategy for their marketing and sales efforts. Everyone needs to know their

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Posted in Internet Marketing, Marketing Strategy

Using Your Web Analytics To Make Actual Business Decisions

I have spoken with a number of people who have websites, and some who even have Analytics. (usually Google Analytics, because it costs $0.00) One of my favorite questions to ask is “what do you most enjoy looking at in

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

Video SEO Benefits your Overall SEO Strategy

Optimizing video has always posed great opportunities in the SEO world, and all companies should find ways to leverage this medium. The internet has become more diverse and more visual over time, and that’s not going to slow down. It’s

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

Emotional Marketing Messaging vs. Facts Based Rational Messaging

I was just re-reading an Article from earlier this year in Advertising Age that talked about why emotional marketing messages beat the rational ones. They looked at 880 case studies, covering two recessions to see if there was any difference

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Posted in Uncategorized

Should I put my marketing dollars into Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, or a blended online media strategy?

How do you know if you should use Search Engine Optimization (SEO)? Can I get better results from Pay-Per-Click (PPC)? These are the main two strategies in use today, especially for the small to medium enterprise. Both strategies are entirely

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Posted in Uncategorized

Using Twitter in your Marketing Mix for Businesses

Twitter is a good idea for your business if you believe in Social Media as a way for humans to connect and engage in conversation. Twitter can bring great minds together, and gives you daily opportunities to learn and grow

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Posted in Uncategorized

Improve Adwords Pay-per-Click (PPC) Quality Score to Lower your Cost-per-Click

It can be very confusing to understand a keyword’s quality score. How does Google concoct my score? What’s a good quality score to receive? Why bother improving quality scores? Bevelwise complied a bunch of information from the AdWords blog and

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Posted in Uncategorized

Advertising of the future is interactive and location sensitive

Dockers has an interactive ad which displays while an iPhone game (or possibly other apps) is loading. The ad, called “Shake down to Get Down”, asks the person to shake the phone in order to make the person on the

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Posted in Uncategorized

ESPN launches local Chicago website

Add ESPN to the list of national news outlets positioning themselves to capitalize on the demise of local newspapers. The “Worldwide Leader in Sports” this week launched ESPNChicago.com, a Web site devoted to the Chicago sports scene. The site will

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Internet Ad Sales In 2008

From today’s New York Times Media & Marketing Section: Internet advertising rose in 2008, according to a report released Monday, but the growth is starting to flatten. “The economy has had a significant impact on the short-term growth of the

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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