Blog Archives

Making Mobile Paid Search A Priority For Your Campaigns

I believe that if you’re in marketing or if you’re reading this that it’s not news to you that marketing to users on their mobile devices is a good thing.  I’m also not going to barrage you with the hundreds

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Posted in Pay Per Click Advertising (PPC)

PPC Ad Group Segmentation, How Deep Should You Go?

Developing keyword lists and building out paid search campaigns can be a very large and a very fun project.  I believe there is some debate among paid search managers as to when you should be adding new ad groups and

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Posted in Pay Per Click Advertising (PPC)

Google Adwords Call Metrics Effectiveness and Billing Changes

If you haven’t already been using Google’s Adwords Call Metrics feature then you really need to look into it. Sadly, if you don’t already know about it then you have missed some functionality that was initially rolled out as free.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Web Analytics

Google Adwords Extends Ad Titles To Test And Improve CTR

Google is always making changes and testing the way they display results and ads. We all know about the change from a while back when they stopped calling ads “Sponsored Results” and starting call them “Ads”. This made a big

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

5 New Features Google Analytics Offers In The New Beta AdWords Stat Tool

A couple of us Internet Marketers here at Bevelwise were just talking about this a few weeks ago. I had even provided this as feedback to a Google survey a few months ago that I would like to see, specifically

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), Web Analytics

Should I try SEO or PPC for my Website?

Search Engine Optimization (SEO) is a long-term investment. You’ll often hear it when an InternetMarketer sets expectations at the beginning of an SEO program. If someone promises “instant” SEO results, run to the nearest exit – it is generally not

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Posted in Uncategorized

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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