Bevelwise Blog

5 Steps to a Successful PPC Campaign in AdWords

January 22, 2016

From first glance, running a successful pay per click (PPC) campaign seems like it would be an easy thing to do. Then the running of the campaign begins, and we find the exact opposite. Depending on your goals, you may

Google’s New Keyword Planner…Does New = Better?

August 22, 2013

  Google continuously keeps the SEO community on its toes with its estimated 500-600  yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the PPC world, first with the introduction

How SEO, PPC & Social Influence Each Other For Success

July 20, 2012

Look out, the web is getting increasingly…webbier? What I mean is, no single marketing channel exists in a vacuum. Increasingly, different channels are relying on each other to further help push their own efforts. Truth is, that’s exactly how Google,

AdWord’s Low Share of Voice Status

September 23, 2009

Google AdWords has a new keyword “status” message called “Low Share of Voice.” We are getting to the bottom of what this means and how it impacts our clients’ campaigns. If you hover your curser over this status message, it

Should I try SEO or PPC for my Website?

September 17, 2009

Search Engine Optimization (SEO) is a long-term investment. You’ll often hear it when an InternetMarketer sets expectations at the beginning of an SEO program. If someone promises “instant” SEO results, run to the nearest exit – it is generally not

Where Should I Put my Marketing Dollars?

July 30, 2009

How do you know if you should use Search Engine Optimization (SEO)? Can I get better results from Pay-Per-Click (PPC)? These are the main two strategies in use today, especially for the small to medium enterprise. Both strategies are entirely

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