Experian does an annual study on the top search terms for each year and the top ten visited URLs for each year. Below you will find a graphic for 2010 versus 2009. Facebook found itself at the top of both lists – showing you the power that brand and property has become. There is a reason why Mark Zuckerberg was Time Magazine’s Person of the Year and there was a movie made about the Facebook story. As you will see, FOUR of the top ten search terms were all facebook.
Analysis of the search terms revealed that social networking-related terms dominated the results, accounting for 4.18 percent of the top 50 searches so you social media doubters needs to stop doubting.
New terms that entered into the top 50 search terms for 2010 included – netflix, verizon wireless, espn, chase, pogo, tagged, wells fargo, yellow pages, poptropica, games and hulu.
The combination of Google properties accounted for 9.85 percent of all U.S. site visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent. The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.
One of the next questions becomes, will Facebook be able to be knocked off it’s perch from either list? You would think at some point there would be something else that needs to get searched for more than Facebook just because “everyone” will already be a user right? But when does that happen? 2011? 2012? When the next great social media invention comes along? It will be interesting to watch this over the next couple of years.
Some other fun facts and top searched items :
Athlete: Still Tiger Woods – Dallas Cowboys were the team
Destination: Disney World and Disneyland was #2
Movie Title: Star Wars
Company: Bevelwise (just making sure you are paying attention, lol)
Music Artist/Band: Justin Bieber mania was BEAT by Lady Gaga
TV Show: Dancing with the Stars beat Amercian Idol…
Personality: Kim Kardashian has passed Oprah and Rush was third…
We just thought it was very interesting how powerful Facebook as become. Let us know if you think any of these numbers/spots will change for 2011 and why. We’d love to hear your opinion.