Blog Archives

Budget Adwords Wisely by Using Google Analytics

Use Google Analytics to optimize your Adwords Pay-Per-Click spending by monitoring your conversion rate, bounce rate, and ROI. First, link your Adwords to Analytics. Tip, do it from your login account (same admin on both), not a My-Client-Account MCC. Make

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Posted in Pay Per Click Advertising (PPC)

AdWord’s Low Share of Voice Status

Google AdWords has a new keyword “status” message called “Low Share of Voice.” We are getting to the bottom of what this means and how it impacts our clients’ campaigns. If you hover your curser over this status message, it

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Posted in Uncategorized

Improve Adwords Pay-per-Click (PPC) Quality Score to Lower your Cost-per-Click

It can be very confusing to understand a keyword’s quality score. How does Google concoct my score? What’s a good quality score to receive? Why bother improving quality scores? Bevelwise complied a bunch of information from the AdWords blog and

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Posted in Pay Per Click Advertising (PPC)

Advertising of the Future is Interactive and Location Sensitive

Dockers has an interactive ad which displays while an iPhone game (or possibly other apps) is loading. The ad, called “Shake Down to Get Down”, asks the person to shake the phone in order to make the person on the

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Posted in Internet Marketing, Marketing Strategy

Microsoft Says Most Small Businesses With Web Sites Don’t Buy Search Ads

The search advertising market still has most of the way to grow among small businesses, results from a Microsoft-sponsored online survey suggest. 59% of responding small businesses with Web sites still don’t buy search advertising — usually because they worry

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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