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Bevelwise Blog

As we begin 2011, thanks to everyone…

January 4, 2011

There are several things when you run a small services company that come into play. Good staff, good clients, and always a little luck. As a marketing firm, with heavy emphasis in the web marketing, search optimization, and online media

Seach Engine Strategies 2010 In Chicago

October 21, 2010

This is Steve Wellman at Bevelwise coming to you just after Search Engine Strategies 2010 in Chicago. What a great event this has been. There are tons of industry experts in town for the event speaking and sitting on panels for

Local Search and the Multi-Platform Approach

May 7, 2010

I was just reading this article from Search Engine Land about the topic above. While their “case study” method left a bit to be desired (why would you ever go from your own Facebook page to the yellow pages and

Success in Local Business SEO

November 19, 2009

1.Non-Business Name Searches: It’s great if people searching the internet are discovering your website without typing in the name of your business. Probably most of these visitors were previously unaware of your business. This signifies that your website is ranking

Budget Adwords Wisely by Using Google Analytics

October 6, 2009

Use Google Analytics to optimize your Adwords Pay-Per-Click spending by monitoring your conversion rate, bounce rate, and ROI. First, link your Adwords to Analytics. Tip, do it from your login account (same admin on both), not a My-Client-Account MCC. Make

AdWord’s Low Share of Voice Status

September 23, 2009

Google AdWords has a new keyword “status” message called “Low Share of Voice.” We are getting to the bottom of what this means and how it impacts our clients’ campaigns. If you hover your curser over this status message, it

Should I try SEO or PPC for my Website?

September 17, 2009

Search Engine Optimization (SEO) is a long-term investment. You’ll often hear it when an InternetMarketer sets expectations at the beginning of an SEO program. If someone promises “instant” SEO results, run to the nearest exit – it is generally not

Where Should I Put my Marketing Dollars?

July 30, 2009

How do you know if you should use Search Engine Optimization (SEO)? Can I get better results from Pay-Per-Click (PPC)? These are the main two strategies in use today, especially for the small to medium enterprise. Both strategies are entirely

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