Blog Archives

PPC Ad Group Segmentation, How Deep Should You Go?

Developing keyword lists and building out paid search campaigns can be a very large and a very fun project.  I believe there is some debate among paid search managers as to when you should be adding new ad groups and

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Posted in Pay Per Click Advertising (PPC)

Website Landing Page Optimization Based on Traffic Source

Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce, Incentivized Leads, and Direct Lead Generation. These are,

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing, Web Analytics

Google Adwords Extends Ad Titles To Test And Improve CTR

Google is always making changes and testing the way they display results and ads. We all know about the change from a while back when they stopped calling ads “Sponsored Results” and starting call them “Ads”. This made a big

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

As we begin 2011, thanks to everyone…

There are several things when you run a small services company that come into play. Good staff, good clients, and always a little luck. As a marketing firm, with heavy emphasis in the web marketing, search optimization, and online media

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

Seach Engine Strategies 2010 In Chicago

This is Steve Wellman @ Bevelwise coming to you just after Search Engine Strategies 2010 in Chicago. What a great event this has been. There are tons of industry experts in town for the event speaking and sitting on panels

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

5 New Features Google Analytics Offers In The New Beta AdWords Stat Tool

A couple of us Internet Marketers here at Bevelwise were just talking about this a few weeks ago. I had even provided this as feedback to a Google survey a few months ago that I would like to see, specifically

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Posted in Internet Marketing, Search Engine Optimization (SEO), Web Analytics

Local Search and the Multi-Platform Approach

I was just reading this article from Search Engine Land about the topic above. While their “case study” method left a bit to be desired (why would you ever go from your own Facebook page to the yellow pages and

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Posted in Uncategorized

Emotional Marketing Messaging vs. Facts Based Rational Messaging

I was just re-reading an Article from earlier this year in Advertising Age that talked about why emotional marketing messages beat the rational ones. They looked at 880 case studies, covering two recessions to see if there was any difference

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Posted in Uncategorized

Success in Local Business SEO

1.Non-Business Name Searches: It’s great if people searching the internet are discovering your website without typing in the name of your business. Probably most of these visitors were previously unaware of your business. This signifies that your website is ranking

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Posted in Uncategorized

Budget Adwords wisely by using Google Analytics

Use Google Analytics to optimize your Adwords Pay-Per-Click spending by monitoring your conversion rate, bounce rate, and ROI. First, link your Adwords to Analytics. Tip, do it from your login account (same admin on both), not a My-Client-Account MCC. Make

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Posted in Uncategorized

Bevelwise is

a full service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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