Blog Archives

Why You Should Care about Hummingbird

We’re not talking about the actual bird, although they are rather pretty things…. Google has announced a new algorithm has been/is being rolled out across the interwebs. This is the first major change for the search engine behemoth in an

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Posted in Internet Marketing, Search Engine Optimization (SEO)

PPC Ad Group Segmentation, How Deep Should You Go?

Developing keyword lists and building out paid search campaigns can be a very large and a very fun project.  I believe there is some debate among paid search managers as to when you should be adding new ad groups and

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Posted in Pay Per Click Advertising (PPC)

Coming To Grips With Your Websites Content Strategy

I’d like to take some time and focus on the content strategy for your companies website.  Why does website content seem to be an after thought for a lot of businesses?  It seems like a lot of businesses brush over

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Posted in Search Engine Optimization (SEO)

Website Landing Page Optimization Based on Traffic Source

Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce, Incentivized Leads, and Direct Lead Generation. These are,

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing, Web Analytics

Google Adwords Call Metrics Effectiveness and Billing Changes

If you haven’t already been using Google’s Adwords Call Metrics feature then you really need to look into it. Sadly, if you don’t already know about it then you have missed some functionality that was initially rolled out as free.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Web Analytics

Seven Steps for Social Media Strategy Integration for your Company

I love this article from last summer about the 52 questions to ask when hiring a social media company. This article is spot on if you are serious about Social Media. It goes way in depth in some cases, especially

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Google Adwords Extends Ad Titles To Test And Improve CTR

Google is always making changes and testing the way they display results and ads. We all know about the change from a while back when they stopped calling ads “Sponsored Results” and starting call them “Ads”. This made a big

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Posted in Internet Marketing, Marketing Strategy, Pay Per Click Advertising (PPC)

Seach Engine Strategies 2010 In Chicago

This is Steve Wellman @ Bevelwise coming to you just after Search Engine Strategies 2010 in Chicago. What a great event this has been. There are tons of industry experts in town for the event speaking and sitting on panels

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Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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