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4 First Steps to Begin Instagram Advertising

November 24, 2015

Putting your business on Instagram can bring some real challenges and potential pitfalls, but advertising your business on Instagram may provide some excellent return on investment. With a connected company Facebook Page and Facebook Ad Manager now helping you create Instagram

Tweet Smarter: Twitter Tips for Businesses

May 30, 2013

Used properly, Twitter can be a great tool for businesses. Whether it’s utilized for promoting products and specials, extending social presence and building brand awareness, as a customer service outlet or some combination of all of these, Twitter is a

Is Linkedin Right for Your Business?

April 11, 2013

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

How Much is the Value of Social Media Worth?

February 26, 2013

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

How to Optimize Your Blog for Social Media

February 18, 2013

Social media’s possible impact on your blog traffic is something you ignore at your expense. A big driving factor for your blog’s strategy should be how posts will be disseminated and shared on social media sites. Distributing your blog posts

Pinterest Introduces Verified Business Profiles

November 29, 2012

Pinterest announced a big e-commerce-friendly update to their site this week with the introduction of official business pages. Companies now have the ability to create a verifiable business account with their type of business, (brand, media, local business, etc.) and

Start Your First Blogger Outreach Campaign

September 12, 2011

ConAgra Foods and their PR agency, Ketchum, recently found themselves with a bit of bad press after a blogger outreach strategy for Marie Callender’s, their line of frozen food, went wrong. Here’s what happened: ConAgra invited food bloggers to an exclusive

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