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Tweet Smarter: Twitter Tips for Businesses

May 30, 2013

Used properly, Twitter can be a great tool for businesses. Whether it’s utilized for promoting products and specials, extending social presence and building brand awareness, as a customer service outlet or some combination of all of these, Twitter is a

Is Linkedin Right for Your Business?

April 11, 2013

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

How Much is the Value of Social Media Worth?

February 26, 2013

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

Pinterest Introduces Verified Business Profiles

November 29, 2012

Pinterest announced a big e-commerce-friendly update to their site this week with the introduction of official business pages. Companies now have the ability to create a verifiable business account with their type of business, (brand, media, local business, etc.) and

Facebook Marketing & Fan Interaction 101

August 10, 2012

Guest author Brandon Williams writes for AdMedia.com covering Internet Marketing, Remarketing, PPC and more. Facebook is a wonderful way to utilize your personality to interact with fans and to simply show them you’re not just a big-time company that isn’t concerned with their

How to Schedule Posts in Facebook without HootSuite

June 7, 2012

Do you still use HootSuite or other third-party applications to manage Facebook? It used to be a strategic and efficient way to go, but if you’re still using these tools to schedule posts— you’ll want to re-evaluate your process.

There are several reasons why scheduling posts in advance using HootSuite is doing a disservice to your social media efforts. 1. First, as third-party management tools became popular, users got better at noticing and distinguishing between posts that were made in Facebook and those that weren’t. People simply weren’t engaging as much with Fan Pages that weren’t naturally in Facebook taking the time to post. 2. Facebook of course understood this, and developed their EdgeRank algorithm to reflect it. Fan Pages with stronger EdgeRanks are more likely to have their posts appear in fans’ News Feeds, and using third-party scheduling tools hurts your EdgeRank. 3. The best reason why you shouldn’t be using HootSuite anymore? You can now schedule posts directly in Facebook!

How to Schedule Posts Directly in Facebook

It’s really pretty simply once you know it’s there (and until a week or 2 ago, it wasn’t!—What took you so long, Facebook?). When making a post, click on the clock on the bottom left of the status update.

How to schedule directly in facebook

You can directly schedule posts in Facebook up to 6 months in the future and in 15 minute time intervals. You can also “schedule” posts in the past. If you choose a past date, it will appear on the appropriate date on your Fan Page’s Timeline.

Schedule posts in facebook

New Twitter Features Improve Usability

August 11, 2011

Not to be left in the shadows of the attention that Facebook and Google+ have been getting recently; Twitter has been busy rolling out changes this week. New platform transition, new activity stream, new @username stream, new share an image

Top Search Terms and Visited sites for 2010

January 14, 2011

Experian does an annual study on the top search terms for each year and the top ten visited URLs for each year. Below you will find a graphic for 2010 versus 2009. Facebook found itself at the top of both

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