Blog Archives

Tweet Smarter: Twitter Tips for Businesses

Used properly, Twitter can be a great tool for businesses. Whether it’s utilized for promoting products and specials, extending social presence and building brand awareness, as a customer service outlet or some combination of all of these, Twitter is a

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Posted in Internet Marketing, Social Media Marketing

Is Linkedin Right for Your Business?

A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts of the social Web. Don’t

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

How Much Value Does Social Media Really Have?

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Pinterest Introduces Verified Business Profiles

Pinterest announced a big ecommerce-friendly update to their site this week with the introduction of official business pages. Companies now have the ability to create a verifiable business account with their type of business, (brand, media, local business, etc.) and

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Posted in Social Media Marketing

Facebook Marketing & Fan Interaction 101

Guest author Brandon Williams writes for AdMedia.com covering Internet Marketing, Remarketing, PPC and more. Facebook is a wonderful way to utilize your personality to interact with fans and to simply show them you’re not just a big-time company that isn’t concerned with their

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Posted in Internet Marketing, Social Media Marketing

Making Social Media More Valuable for Your Business

So you have dabbled in this. You get some people to follow you. How do you know if it is worth your time and really, what can you do to maximize what kind of web traffic you get from these

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Posted in Internet Marketing, Social Media Marketing, Web Analytics

How to Schedule Posts in Facebook without HootSuite

Do you still use HootSuite or other third-party applications to manage Facebook? It used to be a strategic and efficient way to go, but if you’re still using these tools to schedule posts— you’ll want to re-evaluate your process.

There are several reasons why scheduling posts in advance using HootSuite is doing a disservice to your social media efforts. 1. First, as third-party management tools became popular, users got better at noticing and distinguishing between posts that were made in Facebook and those that weren’t. People simply weren’t engaging as much with Fan Pages that weren’t naturally in Facebook taking the time to post. 2. Facebook of course understood this, and developed their EdgeRank algorithm to reflect it. Fan Pages with stronger EdgeRanks are more likely to have their posts appear in fans’ News Feeds, and using third-party scheduling tools hurts your EdgeRank. 3. The best reason why you shouldn’t be using HootSuite anymore? You can now schedule posts directly in Facebook!

How to Schedule Posts Directly in Facebook

It’s really pretty simply once you know it’s there (and until a week or 2 ago, it wasn’t!—What took you so long, Facebook?). When making a post, click on the clock on the bottom left of the status update.

How to schedule directly in facebook

You can directly schedule posts in Facebook up to 6 months in the future and in 15 minute time intervals. You can also “schedule” posts in the past. If you choose a past date, it will appear on the appropriate date on your Fan Page’s Timeline.

Schedule posts in facebook

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

New Twitter Features Improve Usability

Not to be left in the shadows of the attention that Facebook and Google+ have been getting recently; Twitter has been busy rolling out changes this week. New platform transition, new activity stream, new @username stream, new share an image

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media Strategy – trigger interaction & response

You do not have to be consumer oriented company to be able to use social media to advance your Brand, thoughts, products, and engagement with your audience. There are plenty of people professionally that look for helpful information for their

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media allows you to listen like never before & respond appropriately

Social Media has made it easier than ever for consumers and business people to get their opinions heard and get them into circulation faster than ever before. It also creates challenges – like should you listen? or what should you

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

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a full service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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