Blog Archives

Drive Engagement with New Google+ Communities

Google+ recently introduced Communities, its latest feature designed to connect and group together like-minded users to share content and discuss subjects they are truly passionate about. There is a lot of room for growth with Google+ Communities and it could mean not

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Posted in Social Media Marketing

Twitter Adds New Header Images

If the highest form of flattery truly is imitation, then the social media giants seem to be in a constant complimentary war. The latest ‘battle’ features Twitter following both Facebook and Google+’s leads with the addition of ‘Headers.’ The advent

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Posted in Social Media Marketing

Pinterest Introduces Verified Business Profiles

Pinterest announced a big e-commerce-friendly update to their site this week with the introduction of official business pages. Companies now have the ability to create a verifiable business account with their type of business, (brand, media, local business, etc.) and

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Posted in Social Media Marketing

Making Social Media More Valuable for Your Business

So you have dabbled in this. You get some people to follow you. How do you know if it is worth your time and really, what can you do to maximize what kind of web traffic you get from these

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Posted in Internet Marketing, Social Media Marketing, Web Analytics

How SEO, PPC & Social Influence Each Other For Success

Look out, the web is getting increasingly…webbier? What I mean is, no single marketing channel exists in a vacuum. Increasingly, different channels are relying on each other to further help push their own efforts. Truth is, that’s exactly how Google,

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Posted in Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), Social Media Marketing

New Twitter Features Improve Usability

Not to be left in the shadows of the attention that Facebook and Google+ have been getting recently; Twitter has been busy rolling out changes this week. New platform transition, new activity stream, new @username stream, new share an image

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Should your Business Try Groupon, Living Social, & Google Offers?

[youtube]7_Uby-fpbMg[/youtube] Looks like the online promotions space is thriving. More and more special offers sites are being created. Google even went and developed their Google Offers product after they failed to buy Groupon for $6 Billion – that’s right $6

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media & Online Advertising Help You Reach Your Audience

Lately I’ve been hearing a lot of my friends complaining that they are “creeped out” when they see Facebook ads tailored to their demographics or interests, or when they see ads from websites they have recently visited on other websites.

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Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing

Social Media Strategy – trigger interaction & response

You do not have to be consumer oriented company to be able to use social media to advance your Brand, thoughts, products, and engagement with your audience. There are plenty of people professionally that look for helpful information for their

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media allows you to listen like never before & respond appropriately

Social Media has made it easier than ever for consumers and business people to get their opinions heard and get them into circulation faster than ever before. It also creates challenges – like should you listen? or what should you

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Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

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a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

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