Used properly, Twitter can be a great tool for businesses. Whether it’s utilized for promoting products and specials, extending social presence and building brand awareness, as a customer service outlet or some combination of all of these, Twitter is a must-have for today’s businesses both in the B2C and B2B worlds.
And with Twitter’s recent introduction of Lead Generation Cards, it’s more important now than ever to have an optimized Twitter strategy that gets your messages out to the right audience at the right time.
Twitter has a unique set of social network ‘quirks’ that sets it apart from Facebook, so it’s crucial you understand the territory before wasting you and your followers’ time. Below are some best practices for tweeting ‘smarter.’ Also, always remember the tenets of social media: be genuine, listen and interact.
Tips to help you get the most out of Twitter:
Schedule ahead: Be efficient and manage your time well by using a third-party tool like Hootsuite, my own personal favorite, to schedule tweets ahead of time. If you set aside even just 15 minutes per week to schedule a few tweets for throughout the week, it can make a big difference in your follower count and interactions, since people will unfollow or not follow you to start with if they notice that you post infrequently and/or post too much all at once, which can be even more irritating.
Hootsuite also gives you the advantage of analytics, which can come in handy when you want to see just how many people from Twitter are clicking on your links. Using the combination of Hootsuite’s URL shortener and analytics tools you can easily see how many times your content has driven people to your site, which is an important metric for businesses.
Be a tease: Don’t give away the ‘meat of the content of the link you’re sharing in the content of your tweet. As with Facebook, it’s more enticing to have your tweet be a tease that makes people want to click on your link and find out more. Your tweet should show the value of what people will receive by investing the time to click through.
Interactions: A little #FollowFriday love goes a long way in the Twitterverse. You’d be surprised how many people will be reciprocal when it comes to the most simple acknowledgements on Twitter. A good habit to get into is thanking people for following you, retweeting and/or favoriting your Tweets. I prefer making bulk interaction tweets, which saves time and doesn’t bog down Twitter’s feed with interactions. Set aside time each week to go over your interactions, schedule a thank you tweet or two and make sure to share and support the users who have been endorsing your content.
Cross promote your Twitter:
- Add Twitter tab on your business’s Facebook page. I recommend the free Woobox version that you can find here: https://woobox.com/twitter
- Add links to your Twitter on Youtube, Google+, etc. to gain exposure from your other social media efforts.
- Connect Twitter to your Pinterest page.
- Take advantage of the #Discover, hashtag/topic search and the ‘Who to Follow’ features on Twitter, which are all great resources for finding relevant content and people you should be connecting with. The more you use the service, the more these will turn up great recommendations.
- Add Twitter links and a simple call-to-action in your email signatures, email marketing, advertisements and of course on your site!
Most important tip of all: Post content people want to read! It seems simple, doesn’t it? However, the execution of posting relevant content is one that still falls between the cracks for many Twitter users.
Use hashtags, URL shorteners and concise language to make your tweets easy to read and easy on the eyes. Remember, you’re trying to catch the attention of someone scrolling quickly through their Twitter feed: What will make your Tweet stand out and make them stop to read and click through? A concise, well-crafted, optimized tweet with a clever teaser and shortened link is the perfect formula for the perfect Tweet that is more likely to be read and shared.
Get out there and start tweeting – sharing this post wouldn’t be a bad idea, would it?