This is Steve Wellman @ Bevelwise coming to you just after Search Engine Strategies 2010 in Chicago. What a great event this has been. There are tons of industry experts in town for the event speaking and sitting on panels for seminars. I have had the privilege of attending as many of these seminars as possible and am just soaking up as much as I can. The conference has offered a ton of information on a range of topics. Anything from local search optimization tips all the way to organic and PPC search marketing tips. I really enjoyed Eli Goodman’s take on Competitive Research for SEO. He gave a number of good strategies to utilize all of your competitors information on the web, and how we as SEOs can leverage that to our advantage.
We have even gotten to hear some viewpoints straight from Google, and had a keynote from Maile Ohye, a Senior Developer Programs Engineer at Google. Maile went over a lot of new updates and functionality they are building into the Webmaster Tools. She even let us know that internally their team has a “Webmaster Happiness Rating” they monitor with the forum support team to let them know generally how happy webmasters are with them around the net. I’m surely going to remember that next time I’m going back and forth on their Webmaster’s Forum.
We here at Bevelwise tried to attend as much as possible and wanted to get as much information as we could to help serve all our clients better. Here is a list of the seminars that we thought would help our clients the best and would provide us with the highest level of material.
- Advanced Keywords Research – Looking at the latest and best techniques and tools used in advanced keyword research and helping discover the best possibilities for our marketing and optimization efforts.
- Ads In A Quality Score World – When we look at pay per click marketing we are always looking to improve, optimize and expand our campaigns. Knowing how quality score works and writing unique, relevant and great ad copy will help us improve campaigns and get lower cost per clicks than our competitors.
- Advanced Paid Search Tactics – This seminar shed light into techniques that the best of the best in the industry use to optimize their pay per click campaigns.
- B2B Search Marketing Tips – We all know that depending on the type of marketing tactics we use depends on the audience we are trying to attract. In this B2B series SES looked at the differences and challenges specifically associated with B2B markets.
- Local 2.0: The Evolution of Local Search – Depending on your business we are always trying to leverage local opportunities where applicable, and search is no exception. We looked at where local search has come from, and where it will be heading in the future.
- Competitive Research – It doesn’t matter who you are or what type of website you have. You probably at least have a competitor or 2, and knowing that everyone wants to gain some insight into their competitors and what works for them. Dissecting a competitors SEO strategy can be a very tactful way to figure out what has worked for them, and to also find possible holes in their strategy.
- Making The Jump From Search to Display – Yep… all of you thought that display advertising was a dying breed, but there are some revolutionary things that display advertisers are doing to get a new fresh perspective on their advertising channel. Well you can guess who they are trying to attract… the search marketers.
- Stretching Your Marketing Dollars: The Upside of Search – Ok well you don’t have to convince me that when your marketing dollars are tight that the best avenue to pursue is search. What I am concerned with is learning new and revolutionary ways to further stretch things as people continue coming to me looking for ways to improve their sales and leads, while at the same time lowering their budgets.