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But Will We Do This? You Need a Content Marketing Strategy

August 5, 2014

Photo Credit: Ali Nassiri via Compfight cc A recent conversation with a client revealed some incredible passion and first-hand knowledge of their industry and their potential for an effective content management strategy. But of course, this was no surprise as that enthusiasm and expertise

How Much is the Value of Social Media Worth?

February 26, 2013

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

Facebook Marketing & Fan Interaction 101

August 10, 2012

Guest author Brandon Williams writes for AdMedia.com covering Internet Marketing, Remarketing, PPC and more. Facebook is a wonderful way to utilize your personality to interact with fans and to simply show them you’re not just a big-time company that isn’t concerned with their

Designing Infographics with the 10 Second Rule

July 6, 2012

Guest author Christopher Wallace, Vice President of Sales and Marketing for Amsterdam Printing, has more than 20 years experience in sales and marketing. At Amsterdam, a leading provider of personalized pens, promotional pens, and other personalized items such as imprinted apparel and customized calendars,

Is it Social Media or should it really be Public Media

May 12, 2010

The term Social Media is not really accurate any more. Why? Because we have moved well beyond “social” into doing business. You want information to get into the marketplace, just turn to Twitter, Facebook, LinkedIn, Flickr, Digg, Delicious, etc –

Where Should I Put my Marketing Dollars?

July 30, 2009

How do you know if you should use Search Engine Optimization (SEO)? Can I get better results from Pay-Per-Click (PPC)? These are the main two strategies in use today, especially for the small to medium enterprise. Both strategies are entirely

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