Blog Archives

How Much Value Does Social Media Really Have?

Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available.  Just make sure you set up measurement data points, implement tracking tags

Tagged with: , , , , , , , , ,
Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Website Landing Page Optimization Based on Traffic Source

Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce, Incentivized Leads, and Direct Lead Generation. These are,

Tagged with: , , , , , , ,
Posted in Internet Marketing, Pay Per Click Advertising (PPC), Social Media Marketing, Web Analytics

What exactly is a bad website & how do you fix it?

On my way into work this morning, I passed a local computer repair shop and they have one of those messaging signs. This one said “we fix bad websites”.  Obviously that got my attention, but I am always on the

Tagged with: , , , ,
Posted in Marketing Strategy, Web Analytics, Web Development

New Twitter Features Improve Usability

Not to be left in the shadows of the attention that Facebook and Google+ have been getting recently; Twitter has been busy rolling out changes this week. New platform transition, new activity stream, new @username stream, new share an image

Tagged with: , , , ,
Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Analyzing your audience’s web habits to improve website performance

[youtube]FDWt2MyOS1k[/youtube] How much actionable information do you have about your web visitors? Can you predict their wants, goals, needs and behavior? Are you using analytic data to improve website performance? Do you utilize any re-targeting, ad networks, Search Engine Marketing

Tagged with: , , , , , , ,
Posted in Marketing Strategy, Web Analytics, Web Development

Social Media Strategy – trigger interaction & response

You do not have to be consumer oriented company to be able to use social media to advance your Brand, thoughts, products, and engagement with your audience. There are plenty of people professionally that look for helpful information for their

Tagged with: , , , , , , , , , , ,
Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Social Media allows you to listen like never before & respond appropriately

Social Media has made it easier than ever for consumers and business people to get their opinions heard and get them into circulation faster than ever before. It also creates challenges – like should you listen? or what should you

Tagged with: , , , , , , , ,
Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Seven Steps for Social Media Strategy Integration for your Company

I love this article from last summer about the 52 questions to ask when hiring a social media company. This article is spot on if you are serious about Social Media. It goes way in depth in some cases, especially

Tagged with: , , , , , , , , , , ,
Posted in Internet Marketing, Marketing Strategy, Social Media Marketing

Top Search Terms and Visited sites for 2010

Experian does an annual study on the top search terms for each year and the top ten visited URLs for each year. Below you will find a graphic for 2010 versus 2009. Facebook found itself at the top of both

Tagged with: , , , , , , , , ,
Posted in Internet Marketing, Marketing Strategy, Web Analytics

As we begin 2011, thanks to everyone…

There are several things when you run a small services company that come into play. Good staff, good clients, and always a little luck. As a marketing firm, with heavy emphasis in the web marketing, search optimization, and online media

Tagged with: , , , ,
Posted in Internet Marketing, Marketing Strategy, Search Engine Optimization (SEO)

Bevelwise is

a full-service marketing agency in Grand Rapids, Michigan that serves an ever-growing national client base. Our focus is to grow your business by utilizing our team’s skills in cutting edge digital marketing, design and development techniques. The Internet is an ever changing environment that becomes more complex every day. That’s why many companies need a partner who can help navigate through these complexities while still producing measurable outcomes. We believe in creating relationships that produce results without locking you and your company into long-term contracts. All of our projects are customized to our clients, so talk to us about how to make an impact on your business. Start the conversation by filling out the form to the right and we will help you on the path to efficient online growth.

Get In Touch


Please leave this field empty.